隨著體驗經濟時代的來臨，純粹的交易已無法滿足市場上的需求。因此「設計」逐漸受到重視，用以為產品做市場區隔。而這個趨勢影響了企業經營方式。這篇論文以台灣塑膠產業遺址公園為例探討溝通互動設計，這個遺址公園為台灣塑膠工業股份有限公司(台塑)發跡廠所轉型，是個十分具有歷史價值的工業遺址。本研究分析影響顧客感知的因素，特別的是我們研究的「空間」這個元素是品牌遺址，而這也是本研究在台塑實際專案下進行的優勢。
至於分析框架，本研究運用兩個成功傳達品牌價值先例研究增強假設的概念框架，取得設計建議，並且進一步在評估階段討論品牌遺址的角色。
本研究發現當互動設計扮演的角色是助於在品牌遺址空間中推廣品牌歷史價值，設計過程中有三個超越初始的互動設計元素之上的關鍵組件必須被考慮，物件、內容以及空間。因此，我們將討論這三者間的關係，以及揭示互動體驗與品牌價值傳播的重要連結。
互動設計能夠考量到用戶目標、公司需求以及科技上的限制，藉此我們可以提供台塑設計解決方案來喚起他們想要傳達給客戶的品牌意識。為此，此篇論文將建立用於設計過程的互動設計架構來確保我們的設計能夠增進顧客與企業的溝通。

With the advent of the experience economy, “Design” has been valued to help a business to differentiate their products from their competitors. And this trend influenced the business management as well. This thesis explores communicative interaction design approaches by the case of Taiwan Plastics Industry Heritage Park. The heritage was transformed from a plastics factory in Taiwan. This factory is a significant industrial heritage from Formosa Plastics Corporation (台灣塑膠工業股份有限公司[FPC]) in Taiwan. The study analyzes the factors of interaction design influencing customer perception especially considers the space component which is contributed by the real field, brand heritage site.
For its analysis framework, the study applies two precedents for the purpose of enhancing the hypothetical conceptual framework to get the design suggestion of brand value conveying and discuss the role of brand heritage in the evaluation stage. The study finds that there are three key components need to be considered beyond the initial interaction design elements, which are object, content, and space in the interaction design process for promoting the brand history value in brand heritage space. Thus, we aim to illustrate the connection of the three components and reveal the significant linkage in interactive experience and brand value diffusion.
Interaction Design (IxD) which considered the goal of users, the need of business, and the constraint of technology can serve as a tool for us to offer the design solutions to provide customer experience for evoking customer awareness of FPC. For a better result, the IxD framework using in the design process will be established to ensure our design enhancing the communication between customer and corporation.

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