近十多年來，台灣非營利組織的發展成長迅速，並彌補許多政府功能不及之處，此外許多的企業也以基金會的模式來從事各種類型的相關公益活動。有別於一般的營利機構，非營利組織強調在其使命與熱情，而非只是一昧注重在利益。

　　心流理論意指一種突然湧現、可全心全意地投入在某種狀態的體驗，透過這樣的體驗可對其所做的事務有著熟練的控制，並能對於任務需求改變有適當回應且達到完美協調，也因此心流活動對於未來目標的達成是很重要的。

　　本研究透過個案研究的方式，來探討奇美博物館服務傳遞上的實務，並藉由心流觀點來驗證博物館的決策主管是如何透過熱情來維持自身的心流情況，進而影響到博物館的經營。

　　本研究結果顯示，博物館的創辦人的熱情、理念與組織使命在非營利組織中扮演著關鍵性因素，且影響其組織與社會甚鉅；另外研究也發現心流理論存在於非營利組織裡，而透過心流活動，促使整體組織成員增強與改善自身能力來服務顧客；最後本研究發現，心流活動不僅直接地影響了整個奇美博物館的經營運作，而經營上的成就也間接地對奇美集團的企業形象與聲譽發揮了很大影響力。

　　During the decades, the development of the NPOs in Taiwan has grown rapidly, and recover many deficiencies f the government. Besides, many enterprises also are engaged in various type of public welfare service by establishing the foundation. Differentiating from the profit organizations, the emphases of the NPOs are mission and passion, not all on the profit.

　　Flow theory have described as an experience of ‘rush’, ‘being totally in tune’, and individuals will exhibit a masterly control of what they are doing, their responses perfectly attuned to the changing demands of the tasks. So the flow activities are very important to the success of future goals.

　　This paper use case study to analyze and discuss the practice of service delivery in Chi Mei Museum, and demonstrates the executives of Chi Mei Museum how to maintain their flow condition by passion from Flow perspectives, even affect the operation of the museum.

　　The research result reveals that passion and belief of the founder and organization mission play a critical factor on the NPOs, and influence his organization and the society very much. Besides, it is also find that flow exist in NPOs. All members will reinforce and improve their skills to service clients well through flow activities. Finally，this research discovers that flow activities not only affect the operation of the Chi Mei museum directly, but also the achievements result in strong corporate image and reputation to Chi Mei Group.

一、網站部份
1. http://www.cci.org.tw/portal/index.asp
2. http://www.chimei.com.tw/
3. http://www.chimei.com.tw/museum/branch_museum/default.htm
4. http://www.chimei.com.tw/museum/index.html
5. http://www.cpc.org.tw/wenxin/biography/analysis_seven.htm

二、中文部分
1. 江明修（民91）非營利管理 =Non-profit management，台北：智勝書局。
2. 奇美博物館（民90），奇美文化發展事業有限公司。
3. 黃北豪、高明瑞、黃慶源等(1995)，國立科學工藝博物館整體經營策略研究，p29-30。
4. 黃越宏（民85），觀念-許文龍和他的奇美王國，台北：商周文化。
5. Peter F. Drucker著，余佩珊譯（民93），彼得.杜拉克：使命與領導 向非
營利組織學習管理之道，台北：遠流出版事業。
6. Mihaly Csikszentmihalyi ，陳秀娟譯（民87）生命的心流 追求忘我專注
的圓融生活，台北：天下遠見。
6. Yin, Robert K.著，尚榮安譯（民90），個案研究法，台北：弘智文化。

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