本研究的主要目的在以區位選擇的角度探討台商過去對大陸各省投資額與投資區位選擇之決定性因素並比較不同廠商特性對於區位選擇的影響，以1991 年∼2002年9 月赴大陸投資的台商為研究對象。更具體而言，本研究主要有以下二大主題：

1. 建立台商赴大陸投資決定性因素實證模型：以台商每年赴大陸各省之核准投資額為應變數，並將大陸地區分為19 個省分或地區，採取1991~2001 年間此19個省分或地區之總體經濟變數做為區位特性之自變數，以panel data 利用迴歸分析探討台商赴大陸各省投資區位之決定性因素。
2. 建立廠商特性實證模型：以1991∼2002 年9 月間赴大陸投資台商投資區位之區位因素，包含是否位於沿海、外人直接投資總額及市場規模等三個因素為應變數，分別建立實證模型，以廠商本身特性，如產業別、銷售導向、進入時機等變數為解釋變數，利用線性機率模型及迴歸分析方法探討廠商特性對於其區位選擇特性之影響。

經過實證分析結果顯示，1. 生產成本是台商赴大陸投資區位選擇重要的因素；台商赴大陸各省投資與外人直接投資總額與工業化程度呈現正相關，證明台商投資傾向有群聚現象；另外一省之基礎建設完整性亦與台商投資呈正相關，顯示台商對於投資環境十分要求。2. 在廠商特性實證模型中顯示台商投資仍多集中於沿海省份，但隨著在大陸投資經驗的增加，再投資時將願意進入較內陸、市場規模較小的地區投資；且在所有產業別中商業及運輸業者在區位選擇時的偏好明顯的與其他產業有所區別，出口導向的廠商較傾向於投資在外人聚集之地，顯示廠商特性的確會影響台商之區位選擇。

The major purpose of this study is to investigate the location choice determinants of Taiwanese enterprises’ investment in Mainland China with an emphasis on the macroeconomics advantages of individual provinces among China and the different characteristics of every investment enterprise. The study period is from 1991 to 2002. More specifically, this study utilize the regression method to establish two empirical models: the macroeconomics factor model and the individual characteristics of firms’ model. Major findings of this study include: 1. In the macroeconomics factor model, we find that the production cost is an important factor to influence Taiwanese enterprises’ location choice. Furthermore, Taiwanese enterprises tend to invest in regional clusters where the total amount of foreign direct investment, the degree of industrialization and the infrastructure are high. 2. In the firms’ individual characteristics model, we find that at present, most Taiwanese enterprises still invest in coastal provinces. But with the increase of investment experiences in China, the firms would will to invest in non-coastal, small market sized provinces. Besides, different industry will have different location preferences.

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