全球 COVID-19 病例的激增對社會的不同產業產生了重大影響，全球經濟也不例外。一場非典型的公衛危機產生了嚴重影響，導致企業倒閉，並出現企業轉向數位平台的重大轉變。對全世界的企業而言，微型企業 (MIE)因疫情而造成的經營困境，轉換為一個巨大機會。 微型企業旨在通過實施數位轉型（DT）和創新來增強戰略優勢，提高經營績效並實現企業成長。由於資源和技術有限，微型企業面臨許多挑戰和困難。根據日惹企業家的經驗，本研究探討在經濟困難期間，驅動微型企業 (MIE)技術革新和創新的因素，及其所面對的障礙。本研究探討了日惹的微型企業(MIE)數位轉型時面臨的障礙和挑戰，以及政府在微型企業數位轉型過程中扮演的角色。
本文使用質性研究方法，對日惹省的 50 家微型企業 (MIE) 進行深入訪談。 本文轉錄了訪談資料並使用內容分析法對其進行分析，建構了一個理論框架。本研究發現了微型企業 (MIE)進行數位轉型與創新時的幾項重大阻礙，包括缺乏數位技術和數位力、缺乏相關技術和知識、缺乏資金、缺乏人力或員工、進行數位技術的高成本、以及經營許可權或公司註冊/營業執照等問題。參與者或受訪者還談及了進行數位轉型與創新時面對的障礙，這些因素包括必要的線上商業技能、數位平台的行銷挑戰、獲得穩定的網路連接設備，以及旅遊禁令和社交距離等疫情法規的限制。此外，針對上述障礙和挑戰，以及政府在微型企業(MIE)數位轉型與創新過程中所提供的援助，本研究也建立了相關理論框架。
本研究特別關注微型企業發展的研究結果，對現有探討企業發展的文獻做出了重大貢獻。本研究也強調了未來需要進一步進行實證研究的幾個領域，這些領域可以為開發支持微型企業在經濟動盪和經濟不穩定期間的計劃提供進一步資訊。這項研究可以作為決策者制定相關措施和策略以刺激經濟復甦、強調商業模式創新（主要是數位化企業）時的寶貴參考依據。在納入微型企業所有者的觀點後，政府的舉措和策略將可以更有效地支持微型企業的成長和永續經營性。本研究也鼓勵未來研究應賦權那些在新興國家的企業，面對當前危機帶來的挑戰，能在危機期間與危機後為未來建立韌性的能力。

The global rise in COVID-19 cases has significantly impacted different sectors of society. The global economy does not make an exception, an atypical public health crisis has had a severe impact, leading to the closure of businesses and a significant shift toward digital platforms. Micro Enterprises (MIEs) difficulties driven due to the pandemic have also transformed into great chances for businesses worldwide. Therefore, micro-enterprises aim to enhance their strategic advantage, improve business performance, and achieve growth by implementing digital transformation (DT) and innovation. Micro-enterprises face many challenges and difficulties due to their limited resources and skills. Into the experience of Yogyakarta entrepreneurs, this research investigates the drivers and barriers to technology transformation and innovation in micro enterprises (MIEs) during economic difficulties. This research examines the barriers & challenges and government roles in digital transformation in Yogyakarta’s MIEs.
The authors used a qualitative method to perform in-depth interviews with 50 businesses (MIEs) in Yogyakarta Province. The author transcribed the interview data and used the content analysis process to analyze it and develop a framework for generating concepts. This study identifies several significant obstacles to digital transformation and innovation in MIEs, including a lack of digital technology and capability, a lack of skills and knowledge, a lack of funding, a lack of human resources or staff, the high cost of digital technology, and issues with business permits or company registration/license. Participants or respondents also explained the obstacles to digital transformation and innovation, these factors include the necessary online business skills, marketing challenges in digital platforms, access to reliable internet connectivity, and pandemic regulations like travel restrictions and social distancing. In addition, based on the results of this research, a framework for barriers and challenges, as well as government assistance for digital transformation and innovation in micro-enterprises, is provided.
The findings of this study make a significant contribution to the existing literature on enterprises, with a specific focus on micro-enterprises. The results also highlight several areas that require further empirical research, which could inform the development of programs to support micro-enterprises during economic disruption and instability. This study could serve as a valuable reference point for policymakers in creating government initiatives and strategies to stimulate economic recovery, emphasizing business model innovation, mainly digital enterprises. By taking into account the perspectives of micro-enterprises owners, these initiatives and strategies could be more effective in supporting the growth and sustainability of micro-enterprises. The result also encourages future-aligned research to empower enterprises, especially those in emerging countries, during and after the crisis to navigate the challenges posed by the current crisis and to build resilience for the future.

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