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| 研究生： |
楊雅妮 Yang, Yani |
|---|---|
| 論文名稱： |
影響公司選擇當地夥伴之因素:新夥伴還是老朋友? How does a foreign firm choose a local partner: New versus repeated partner |
| 指導教授： |
曾瓊慧
Tseng, Chiung-Hui |
| 學位類別： |
碩士 Master |
| 系所名稱： |
管理學院 - 國際企業研究所 Institute of International Business |
| 論文出版年： | 2013 |
| 畢業學年度： | 101 |
| 語文別： | 英文 |
| 論文頁數： | 54 |
| 中文關鍵詞： | 國際聯盟 、新興國家 、選擇夥伴 |
| 外文關鍵詞： | strategic alliances, partner selection, emerging market |
| 相關次數： | 點閱：123 下載：5 |
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本論文旨在研究國際聯盟策略中，在經營中國大陸市場的跨國企業間，影響選擇共組聯盟對象的要素。本論文使用四個因素分別為地主國要素(監理制度水準、文化差異)和該跨國企業的經驗要素(過去聯盟經驗、過去當地的聯盟經驗)，將試著驗證上述二要素是如何影響跨國公司做出選擇新或舊的當地企業做為聯盟合作夥伴的決策。
本論文蒐集1996年至2010年間，在中國大陸之製造業中，中國大陸當地公司與跨國公司間所進行的二元聯盟資料，共計477筆。具體來說，研究結果顯示，當文化差異越大，跨國公司顯著傾向選擇與舊夥伴再次合作，而非尋求新夥伴。然而，地主國要素、跨國企業過去之聯盟經驗，以及跨國企業過去在當地的聯盟經驗，對公司選擇聯盟夥伴沒有顯著影響。
To better understand how a foreign firm choose local partner when forming strategic alliance, this study identified four predictors related to host country factors and foreign firm prior alliance experience characteristics (namely host governance quality, cultural distance, prior alliance experiences and prior host alliance experiences) and investigated how they affect the foreign firm choice between new versus repeated local partner.
The set of hypotheses was empirically tested using 477 dyadic alliances in manufacturing industry, formed in China during year 1996 to 2010 between foreign firm and local China-based partner. Specifically, this study found that greater nationally cultural distance significantly leads to the choice of a repeated over a new partner. The influences of host governance quality, prior alliance experiences, and prior host alliance experiences, however, are not statistically significant.
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校內：2018-07-04公開校外：2018-07-04公開