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研究生: 蔡慧穎
Cai, Hui-Ying
論文名稱: 知識商務之一對多多目標協商機制研發
Development of One to Many Multi-Objective Negotiation Mechanism for Knowledge Commerce
指導教授: 陳裕民
Chen, Yuh-Min
陳宗義
Chen, Tsung-Yi
學位類別: 碩士
Master
系所名稱: 電機資訊學院 - 製造工程研究所
Institute of Manufacturing Engineering
論文出版年: 2009
畢業學年度: 97
語文別: 中文
論文頁數: 93
中文關鍵詞: 多目標決策基因演算法協商知識商務
外文關鍵詞: Genetic Algorithm, Negotiation, Knowledge Commerce, Multiple Objective Decision Making
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  • 「知識經濟」時代,知識已為企業維繫競爭優勢的重要資源,由於企業為了因應市場環境快速變化,並縮減知識建構之成本與時間,企業紛紛向外尋求所需之知識,帶動知識商務之興起。
    然而,知識之內隱特性使得知識交易風險較高,再加上買賣雙方對於知識之認知價值(價格、內容等)有所歧義,容易產生交易衝突,因此為了提升知識交易之成交率以及減少知識交易之糾紛,協商成為知識商務之重要議題。
    首先,本研究探討知識商務環境且設計一協商程序模式,之後依據多目標協商之問題來設計依協商規範模式以支援較彈性地自動化協商程序。最後,依據上述模式來發展依協商功能架構,此協商機制來解決知識需求者與提供者的衝突。
    藉由本研究發展之機制,提供一彈性之協商程序,降低知識交易時的衝突,改善交易中知識雙方的不確定性,以提升知識交易之成交率。

    Knowledge-commerce (k-commerce) is a novel business model involving planned business processes that generate profits by trading and exchanging knowledge on the Internet and World Wide Web. However, characteristics of knowledge are tacit and private, resulting in uncertainty and high risk in knowledge transactions. Negotiation for knowledge commerce is important for overcoming these problems. This study work proposes a functional framework for a multi-objective negotiation mechanism for knowledge commerce.
    At first, this study discusses the environment of knowledge commerce and designs the negotiation process model, after which it considers the problem of multi-objective negotiation for designs the negotiation policy model to support a more flexible automated negotiation process.
    Finally, a negotiation framework is presented according to the above models. The negotiation mechanism is used for conflict resolution between knowledge requesters and suppliers. Thus, including the negotiation framework in the functional framework of the online knowledge trade-off platform can enhance satisfaction regarding knowledge transactions and thus facilitate successful knowledge transactions.

    摘要 I ABSTRACT II 誌謝 III 目錄 IV 表目錄 VI 圖目錄 VII 第一章、緒論 1 1.1 背景 1 1.2 動機 2 1.3 研究目的 3 1.4 問題分析 3 1.5 研究項目與方法 4 1.6 研究步驟 6 1.7 論文架構 9 第二章、文獻探討 10 2.1知識商務 10 2.2 知識商務交易 11 2.3知識商品 12 2.3.1知識商品定義 12 2.3.2知識商品特性 14 2.3.3知識商品協商議題 15 2.4協商 16 2.4.1協商定義 16 2.4.2協商特性 17 2.4.3協商程序 18 2.4.4協商種類 19 2.4.5自動化協商 20 2.5多目標決策分析 22 2.6基因演算法 25 第三章、知識商務協商模式建構 29 3.1知識商務協商模式 29 3.1.1協商程序 29 3.1.2協商角色互動模式 33 3.2協商規範模式設計 36 3.2.1協商議題界定 37 3.3.2協商規範模式設計 38 第四章、一對多多目標協商方法設計 43 4.1協商方案評估方法 43 4.2協商方案制定方法 50 4.3協商方案調整方法 62 4.4協商方案修正方法 63 4.5協商決策裁決方法 66 第五章、一對多多目標協商機制設計與實作 69 5.1知識商務之協商機制架構設計 69 5.2實作環境介紹 72 5.3資料庫建置 73 5.3機制實作與驗證 76 第六章、研究成果與未來方向 86 6.1結論與成果 86 6.2未來研究方向 87 參考文獻 89

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