臺南的商圈中時常可見到騎樓與路肩違規使用的現象，這些現象包含違規停車及占用等，會影響行人、機慢車的通行權利，進而影響都市交通及商業機能。惟囿於民情及行政資源限制，臺南不一定適合全面淨空騎樓占用或拖吊所有路肩違停。臺南在2013年起實施『騎樓暢通計畫』與『停車有序改革四部曲』，在顧及商業利益的前提下，保留行人的基本路權；增加收費停車位供給，同時加強違規停車取締。上述兩項政策除了傳統的執法外，更重要的是協調權利關係人互相讓步。各權利關係人妥協之下，有機會緩解商圈中消費者、店家與行人的衝突，在商圈中創造多贏的局面。

基於上述兩政策，本研究提出假設情境並測試之。情境的內容為：屋主可自行使用距離建築物地面層外牆面1.5公尺處以外的騎樓，使用項目包含營業、出租、機車收費停車或作為形塑店家形象空間等。若能施行此假設性政策，可使政府易於管理、行人保有基本路權、且騎樓所有人持續有收益，創造政府、行人與騎樓所有人多贏的局面。然而，此假設政策的可行性研究需包含數個面向，在此社會背景與假設前提下，本研究的範圍著重於消費者停車行為，探討騎樓所有人提供騎樓部分空間作為機車收費停車使用後，機車騎士的接受程度。目的在於了解上述假設情境在臺南市的適用性，建立商圈消費者的機車停車位置選擇模型。

為使研究切合目前政策，研究範圍選定為『騎樓暢通計畫』的東寧路示範區。以敘述性偏好法設計問卷，調查東寧路商圈消費者在不同的消費時間之下，對騎樓、路邊停車格、路外停車場與違規停車四種停車位置的偏好情況。本研究將問卷分為三版，分別是消費時間為10分鐘(問卷裡以外帶餐飲作為情境)、30分鐘(問卷裡以購買日用品作為情境)與60分鐘的消費旅次(問卷裡以就診作為情境)。

透過羅吉特模型分析157份有效問卷發現：消費時間為10分鐘的旅次，停車位置方案效用受尋停時間、實際花費、取締頻率、可接受步行距離、年齡、職業與居住地區影響；消費時間為30分鐘的旅次，停車位置方案效用受停車距離、優惠時段、停車費率、來訪頻率與職業影響；消費時間為60分鐘的旅次，停車位置方案效用受優惠時段、停車費率、可接受步行距離與過去被取締經驗影響。此外，本研究針對停車位置條件與外在情境條件進行政策模擬。在縮短尋停時間、提高取締頻率與收取停車費的理想情境下，能維持目前的騎樓停車比例，且有效將違規停車需求轉移到路邊停車格與路外停車場中。研究結果可提供臺南市路邊環境管理政策建議，並作為騎樓與路肩假設政策可行性研究之基礎。

Arcades are a common feature of many buildings in Taiwan. Traditional arcades located on the ground floor of townhouses are often used as shops, sidewalks or parking spaces. Misuses of arcades and shoulders, such as illegal parking and unauthorized shops, have been causing transport and business issues. Policies implemented on arcades and shoulders forge a compromise between shopkeepers, consumers, and pedestrians. A plausible scenario based on the policies was built in this study. Under this scenario, Owners of the arcades can benefit from their properties, consumers visiting by scooters can gain their access to a parking place, and pedestrians passing through the arcades can move without barriers. Futhermore, the arcades can be affectively regulated. However, a feasibility study into the scenario is required. Focusing on scooters parking behavior, this study built parking place choice models and evaluated the acceptance of paid parking place for scooters in arcades.

Stated preference surveys and logit modelling techniques were used to analyze how consumers, who visit shops in Dong-Ning Road by scooters, choose their parking places. The results show that, for a 10-minute shopping, time for searching the parking place, parking fee, frequency of patrol, acceptable walking distance, age, job, and the place where the consumer lives can have impacts on the choice of parking place. For a 30-minute shopping, distance between the parking place and shop, discount on parking fee, parking fee, frequency of visiting, and job can have the impacts. For a 60-minute shopping, discount on parking fee, parking fee, acceptable walking distance, and the experience of being fined for illegal parking can have the impacts. It is suggested that providing paid parking place for scooters in arcades and increasing the frequency of patrol, the demand of arcade parking place would remain almost unchanged. Moreover, the demand of illegal parking would shift to on-road and off-road parking place.

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