為了迎合不同消費者的需求，零售商販售的產品比起過去更多樣化，消費者也擁有更多的產品選項可供選擇。可配置產品的概念為顧客可以在限定範圍內選擇配置產品內的各種組件，組合成一個完整的產品，對於一個販售不同供應商多樣產品的通路零售商而言，隨著通路零售商的權力提升，如何提升整體供應鏈利益是值得探討的議題。
本研究建立可配置產品之二階供應鏈決策模型，其中可配置產品包含一個核心模組與多種可選組件，各種可選組件由不同的供應商提供，消費者從零售商購買核心模組時可選擇不同的可選組件做為最終產品，以最大化供應鏈利潤為目標求解批發價格、零售價格與訂購量等決策變數，並探討可配置產品內的核心模組與多種可選組件之間具有相關需求的產品定價關係。
在模型驗證中設定桌上型電腦市場作為驗證對象，求解結果顯示可選組件市場大小與獲利性會影響零售商對於核心模組與可選組件的定價決策，在最大化整體供應鏈利潤情境下，零售商會賠本販賣價格敏感的可選組件以增加販賣其他可選組件的利潤；模型也顯示當供應商願意降低批發價時可增加整體供應鏈獲利，但對於提供之可選組件為價格敏感的供應商來說獲利降低；當可選組件零售價格上限ξi在一定範圍內越小時，訂購量上升但是零售商獲利降低，而價格較不敏感的可選組件供應商可提升獲利，但是整體供應鏈利潤下降。

In order to meet the demands of different consumers, retailers are selling their products diversely, and consumers have more product options to choose from. The concept of configurable product is that customers can choose the various components to assembly into a complete product in specific range. For a retailer selling configurable products, it is important to know how to improve the supply chain benefits when the power of retailers increase. This study formulates a pricing model for the supply chain of configurable products. The configurable product includes a required component and many optional components which is provided by different suppliers. When consumers buy a required component, they also buy different optional components to assembly a final product that consumers want. The purpose of this model is to maximize supply chain profit and to find optimal retail price, wholesale price, and the order quantity. Next, this study also discusses the pricing relationship of dependent demand between required component and other optional components.
A desktop PC market is used as a case study for this research. The results show that the profitability and scale of optional components market will affect the pricing decisions of retailers for the required component and optional components. To maximize supply chain profit, retailers sell price-sensitive optional components at a loss and increase the profits of selling other optional components. When the suppliers are willing to lower the wholesale price, the supply chain profit will increase. For the suppliers providing price-sensitive optional components, the supply chain profit decrease. Finally, the retail price’s upper bound of optional component decreases within a certain range, the order quantity increases and retailer’s profit reduces. The suppliers of price-insensitive optional component can improve profitability but supply chain profits decrease.

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