速食麵製造業為國內22項食品產業之一，近10多年來，速食麵產品生產與銷售大致呈穩定發展狀態，但國內市場規模小，加上人工成本節節上升，不利於產業發展。在全球化趨勢下，產業競爭環境產生劇烈的變化，如何運用市場進入策略，開發國外市場，維持產業競爭優勢，為提升經營績效的重要課題。本研究之主要目的在探討企業經營環境、國際化動機、市場進入策略與經營績效之關係，其研究結果一方面可提供予國內速食麵業做為未來進行國際化佈局之參考，另一方面也有助於其他具有類似利基的產業未來執行國際化策略。
　　本研究針對台灣區速食麵製造業15家全數調查，回收121份有效問卷，回收率67.22﹪，利用變異數分析、典型規則相關分析、迴歸分析等統計方法，研究結果發現：1、成立年數不同、員工人數不同的企業在經營環境、國際化動機、市場進入策略與經營績效等構面有顯著差異。2、不同的企業經營環境，在國際化動機、市場進入策略及經營績效等構面有顯著差異。3、經營環境、國際化動機與市場進入策略等構面因素，兩兩之間有顯著的互動關係存在，其中以國際化動機與市場進入策略間之互動性最強。4、經營環境、國際化動機與市場進入策略對經營績效有影響關係，其中市場進入策略對經營績效有最顯著之正向影響關係，國際化動機對經營績效亦呈正向之影響關係，而經營環境對經營績效則無影響關係。

Abstract
　　The instant noodle industry is one of the 22 food industries in Taiwan. In the past 10 or more years, its production and sales were growing upward steadily. Following the higher economic growth rate, its environment faced a fast change . Under the trend of globalization, it is a great urgency for the said industry to develop the new market, maintain the competitive advantage and increase the performance. The main purpose of this study is to explore and examine the influence of business environment,　internationalization motivation, market entry strategy upon operation performance. The result of this study not only could offer a foreign market entry strategy for the noodle industry, but also to provide the concept to those industries that have similar attributes. This study used data from 121 individuals who comprised a total of 15 local noodle manufacturers, then analyzed by ANOVA, Canonical Correlation, and Regression. Results to be shown as follows:
1. There are significant differences among business environment, internationalization motivation, market entry strategy and operation performance factors for different establishment history and employees number of the company.
2. There are significant differences among internationalization motivation, market entry strategy and operation performance factors under the perceived hostility of the business environment.
3. There are significant interaction relations between two of business environment, internationalization motivation and market entry strategy. There is a strongest interaction relation between internationalization motivation and market entry strategy factors.
4. Operation performance is influenced by business environment, internationalization motivation and market entry strategy. Internationalization motivation, market entry strategy has a positive effect on operation performance respectively, and market entry strategy gets a most significant effect. However, operation performance is not influenced by business environment unless other variables to be added.

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