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研究生: 莊詠
Chuang, Yung
論文名稱: 行動裝置內的數位收集行為與經驗特質之質性探討
The Qualitative Exploration of Digital Collecting Behavior and Experiential Qualities in Mobile Devices
指導教授: 馬敏元
Ma, Min-Yuan
學位類別: 碩士
Master
系所名稱: 規劃與設計學院 - 工業設計學系
Department of Industrial Design
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 92
中文關鍵詞: 數位收集行為經驗特質經驗取樣法科技投入模型
外文關鍵詞: digital collecting behavior, experiential quality, experience sampling method, model of engagement
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  • 行動科技的快速興起,使我們越來越難透過取得物件與它們建立從屬關係。 物件數位化後多變的形態不僅讓我們難以掌握,數量的增加也使我們少了許多與個 別物件互動的時間,而難以變得熟悉;但另外一方面,我們卻渴望擁有更多。Belk (2013) 就曾經提出一個有趣的臆測,他說道:「如果和物件建立關係的方式已經從 擁有轉變為有訪問 (access) 的權利,那麼可能就不是由物件本身,而是由鏈接 (link) 到數位物件的行為來定義何為一個收集物 (collection) 了。」

    本研究透過經驗取樣法與半結構式的深度訪談,探索人們如何對數位收集物 件建構價值,研究一共訪談了 4 位受訪者,兩位年齡在二十歲上下,另外兩位則在 四十歲上下。採集到的經驗以 O’Brien 和 Toms (2008) 所建立的「科技投入模型 (model of engagement) 」作為架構進行分析。

    研究結果以三個面向來呈現數位收集行為, 分別是參與過程與經驗主題 (thread) 、數位收集物件的分類與數位收集行為的特徵, 以及數位收集實踐 (practices) ,以下概括各個面向的重點:
    (1) 數位收集行為受到感官、情緒與時空的影響,依據不同的脈絡而有不 同的組成、動機與行為細節。
    (2) 數位收集行為具有目標驅動、連鎖、習慣化等特徵,是一個有明顯起 點、終點, 且循環的行為。根據所採集到的經驗及預期用途, 數位收 集物件被分為四個類別:實用資訊 (utility information)、構思材料 (ideation materials)、分享物 (shareables) 與個人媒體庫 (personal media library)。
    (3) 數位收集行為通 常不是使 用者旅程的 終點, 接下來的行為實踐 (practices) 會在短期或是長期內出現。

    最後,本研究提出幾個值得後續討論的議題, 並以研究成果作為提供設計更好收集經驗的依據,期許科技能以更適切的方式幫助到人們的數位生活。

    People establish relationship with objects through acquiring them. However, due to the spring up of mobile technology, the task is getting harder than ever. On the one hand, we are facing difficulties with getting familiar with the digital possessions. On the other hand, we desire new ones and acquire them as much as we could. Belk (2013) indicated that “if access rather than ownership is an ascendant mode of relating to objects, it may be the act of assembling links to digital objects rather than the objects themselves that define a collection”. Thus, for probing the value construction activities of virtual possessions, an experience sampling study was conducted to explore how we collect and value the digital collectibles. To complement the in situ samples, eight follow-up semi-structured interviews were executed afterwards with two digital natives (around 20 years old) and two digital immigrants (around 40 years old). The model of engagement (O’Brien & Toms, 2008) was adopted as an analysis framework for experiential qualities of the behavior.

    Research results were presented in three aspects, including the process of engagement and the threads of experience, the taxonomy of digital collectibles and the characteristics of digital collecting behavior, and digital collecting practices. The major findings are summarized below:
    (1) People collect for multifarious reasons, either intrinsically or extrinsically, which initiated by different cues.
    (2) According to the interviewees’ intention of using, the author have summed up three characteristics of digital collecting behavior: goal-driven, chaining, and habitual; and four types of digital collectibles: utility information, ideation material, shareables, and personal media library.
    (3) Moreover, digital collecting behavior isn’t the end of user journey, more practices happen after a long- or short-term. Each has their own features and issues were raised to evoke more relevant discussion.

    At last, the author draws on the conclusion as lenses to seek opportunities for designing better experiences.

    摘要 … ii SUMMARY … iv ACKNOWLEDGEMENTS … vi TABLE OF CONTENTS … vii LIST OF TABLES … x LIST OF FIGURES … xi LIST OF SYMBOLS AND ABBREVIATIONS … xii CHAPTER 1 Introduction … 1 1.1 Background … 1 1.2 Motivation … 2 1.3 Research Scopes & Objectives … 3 1.3.1 Research Question … 3 1.3.2 Terminology … 4 1.4 Research Outline … 5 CHAPTER 2 Related Work … 6 2.1 Model of Engagement … 6 2.1.1 Theoretical Underpinnings … 7 2.1.2 The Process of Engagement … 9 2.1.3 The Threads of Experience … 11 2.1.4 A Proposed Model of Engagement … 14 2.2 Digital Collecting Behavior … 16 2.2.1 A Brief Review of Material Collecting … 17 2.2.2 Definition of Digital Collecting Behavior … 17 2.3 Qualitative Approach … 18 2.3.1 Experience Sampling Method … 19 2.3.2 Semi-structured In-depth Interview … 21 CHAPTER 3 Methodology … 22 3.1 Qualitative Approach and Experience Sampling Method … 22 3.2 Research Procedure … 23 3.3 Data Collection … 24 3.3.1 Interviewee Sampling … 24 3.3.2 Pre-interview … 28 3.3.3 Implementation of ESM … 30 3.3.4 Follow-up Interview Protocol Design … 31 3.3.5 Documenting … 33 3.4 Data Analysis … 33 CHAPTER 4 Findings … 35 4.1 Engaging in Digital Collecting Experience … 35 4.1.1 The Process of Engagement … 35 4.1.2 The Threads of Experience … 38 4.2 Digital Collecting Behavior … 47 4.2.1 Taxonomy of Digital Collectibles … 47 4.2.2 Characteristics of Digital Collecting Behavior … 57 4.3 Digital Collecting Practices … 63 4.3.1 Actions Afterwards … 63 4.3.2 Re-find & Review … 66 4.3.3 Arrangement … 67 CHAPTER 5 Discussion … 69 5.1 Purpose of Collecting and Emotional Attachment … 69 5.2 Differences between Digital Natives and Digital Immigrants … 69 5.3 Comparison with Material Collecting Behavior … 70 5.4 Summary … 71 CHAPTER 6 Conclusion … 72 6.1 Summary of Key Findings … 72 6.1.1 Conclusion of Digital Collecting Experience … 73 6.1.2 Conclusion of Digital Collecting Behavior … 74 6.1.3 Conclusion of Digital Collecting Practices … 75 CHAPTER 7 Limitations and Design Implications … 76 7.1 Limitations … 76 7.1.1 The Experiential Qualities of Digital Collecting Behavior … 76 7.1.2 Ownership to Access … 76 7.2 Implications of Design … 77 REFERENCES … 78 Appendix A Interview … 83 A.1 The Original and Modified Definition of the Interview Codes … 83 A.2 New labels for this study … 90 A.3 Semi-structured Interview Questions … 91

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