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研究生: 張道龍
Chiarawatchai, Athipon
論文名稱: Understanding The Relevance of Intent of Employees Engagement In Corporate Social Responsibility (CSR) Activities
Understanding The Relevance of Intent of Employees Engagement In Corporate Social Responsibility (CSR) Activities
指導教授: 許介文
Hsu, Chiehwen ED
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所
Institute of International Management
論文出版年: 2018
畢業學年度: 106
語文別: 英文
論文頁數: 71
外文關鍵詞: Theory of Planned Behavior, Employee Engagement, Corporate Social Responsibility (CSR), Perceived Information Quality, Thailand.
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  • The present study is conducted to learn employees’ perspectives of corporate social responsibility (CSR) activities for activities such as: after-work voluntary activities for rural area development, and caring for senior citizens in the neighborhood community. Employees’ engagement and CSR activities have attracted increasingly intense interest among companies in Thailand recently. In recent years Thailand has been growing in economic and social developments compared with other Asian countries. In the present research The Theory of Planned Behavior (TPB) was employed to understand the relationship between intention and behavior of employees’ engagement in CSR activities. The present research is based on the use of the TPB to understand employees’ attitude, subjective norms, and perceived behavioral control towards intention in engagement and the present study also expand the Theory by adding CSR perception and perceived CSR information quality into the present research Framework. The data was obtained from 290 employees in Thailand’s companies through a Web-Based survey questionnaire with 264 respondents successfully completed all the survey questions. The results are beneficial to organizations that seek to implement CSR activities more effectively. The findings showed that the TPB explained for CSR perception towards attitude quite well. Moreover, attitude, perceived behavioral control, and perceived CSR information quality influenced their intention to engage in CSR activities while subjective norm not affected the employee intention. Finally, the result of the present study suggested that the intention to engage in CSR activities positive influenced engagement behavior, therefore the CSR, HR, and Organizational Development department should have concerned on the employees’ intention.

    ABSTRACT I ACKNOWLEDGEMENTS III TABLE OF CONTENTS IV LIST OF TABLES VII LIST OF FIGURES IX CHAPTER ONE INTRODUCTION 1 1.1 Research Backgrounds. 1 1.2 Research Motivation. 5 1.3 Research Objective. 6 1.4 Research Gap. 7 1.5 Research Procedure. 8 CHAPTER TWO LITERATURE REVIEW 10 2.1 Employee Engagement. 10 2.2 Corporate Social Responsibility (CSR). 11 2.2.1 CSR Activities. 12 2.3 Perceived CSR Information Quality. 14 2.3 Theoretical Background. 18 2.3.1 Theory of Planned Behavior. 18 2.3.2 Perceived Organizational Support. 19 2.4 Hypotheses Development. 20 2.4.1 CSR Activities Perception Toward Attitude towards CSR Activities. 20 2.4.2 Attitude towards CSR Activities Toward Intention to Engage in CSR Activities. 21 2.4.3 Subjective Norm Toward Intention to Engage in CSR Activities. 21 2.4.4 Perceived Behavioral Control Toward Intention to Engage in CSR Activities. 22 2.4.5 Perceived CSR Information quality toward Intention to Engage in CSR Activities. 22 2.4.6 Intention to Engage in CSR Activities toward CSR Activities Engagement Behavior. 24 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 25 3.1 Research Framework. 25 3.2 Summary of Hypotheses. 25 3.3 Questionnaire Design and Construct Measurement. 26 3.4 Control Variables. 29 3.5 Sampling Plan. 29 3.6 Methods of Analysis. 30 3.6.1 Descriptive Statistics Analysis. 30 3.6.2 Confirmatory Factor Analysis. 30 3.6.3 Reliability Analysis. 31 3.6.4 Pearson Correlation Analysis. 31 3.6.5 Structural Equation Analysis. 31 3.6.6 Logistic Regression Analysis. 32 CHAPTER FOUR RESEARCH RESULTS 33 4.1 Data Collection. 33 4.2 Descriptive Respondents’ Characteristics. 34 4.3. Descriptive Statistical Analysis. 35 4.4 Confirmatory Factor Analysis. 38 4.5 Common Method Bias. 41 4.6 Structural Equation Model. 42 4.6.1 Path Coefficients. 42 4.7 Logistic Regression for Actual Behavior Measurement. 43 4.8 Hypothesis Testing. 44 4.9 Multiple Regression for Control Variable. 46 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 47 5.1 Discussion. 47 5.1.1 CSR activities perception and Attitude toward CSR activities. 48 5.1.2 Attitude toward CSR activities and intention to engage in CSR activities. 49 5.1.3 Subjective norm and intention to engage in CSR activities. 49 5.1.4 Perceived behavioral control and intention to engage in CSR activities. 49 5.1.5 Perceived CSR information quality and intention to engage in CSR activities. 50 5.1.6 Intention to engage in CSR activities and CSR activities engagement behavior. 50 5.2 Theoretical Implications. 50 5.3 Practical Implications. 51 5.4. Limitation and Future Reference. 52 REFERENCES 54 APPENDICES 62 Appendix 1: 62 Appendix 2: Smart PLS-SEM model. 71

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