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研究生: 朱倫寶
Chuluunbaatar, Enkhbold
論文名稱: 從心理學觀點研究企業精神創立過程
Studying Entrepreneurship Start-up Process from Psychological Perspective
指導教授: 吳萬益
Wu, Wann-Yih
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士班
Institute of International Management (IIMBA--Master)
論文出版年: 2008
畢業學年度: 96
語文別: 英文
論文頁數: 123
中文關鍵詞: 企業精神
外文關鍵詞: entrepreneurial intention, entrepreneurial orientation, entrepreneurship
相關次數: 點閱:83下載:1
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  • 這份研究中 ,我們發現最有趣的一點:一個人的個性與他的企圖心沒有很大的關聯性,但是個性和智商的結合效應會對企業精神產生不容小覷的影響。我們提出的另一個重大發現便是:兩個不同國家的受訪者對於商業夥伴的信任、社交族群、經營自己的產業、自我管理技巧等方面的認知,有相當大的差異。
    希望此研究可以為學術界和企業界提供有價值的貢獻。

    The main purposes of this study are to investigate the preeminent predictors of entrepreneurial behavioral intention; to examine to what extend entrepreneurial behavioral intention predict entrepreneurial behavior; to investigate whether individual’s emotional intelligence is a moderating variable of the relationship between personality and entrepreneurial intention. Furthermore, this study is also intended to explore whether social capital, motivational trait are moderating variables of the relationship between individual entrepreneurial intention and entrepreneurial behavior; to study of what differences exist among Taiwanese and Mongolian self employed individuals based on demographic factors such as gender, age, education, work experience, and business experience.
    The empirical data analysis proved that the relationship between individual cognitive characteristics and intention exist; as well as the relationship between intention and
    entrepreneurial orientation. The study revealed that intention serves the mediating role between cognitive characteristic and entrepreneurial orientation. It is also found that there are moderating effects of social capital and motivational traits on the relationship between intention and entrepreneurial behavior. Moderating effects of emotional intelligence on the relationship between personality and intention was proved as well.
    Most interesting findings from this study, from the researcher’s point of view, are as follow: There are no strong relationship between personality and intention. However, combined effect of personality and emotional intelligence has strong effect on entrepreneurial intention. The other significant finding is that two country respondents significantly differ from each other in terms of trusting their business partners, having social networking, intention to do their own business, and self management skills. It is hoped that this study will give valuable contribution to both academic and business society.

    ACKNOWLEDGEMENT I ABSTRACT II TABLE OF CONTENTS IV LIST OF TABLES VII LIST OF FIGURES VIII CHAPTER ONE INTRODUCTION 1 1.1 Research Background and Motivation. 1 1.2 Research Objectives and the Scope of the Study. 4 1.3 Research Procedure. 6 1.4 Research Structure. 7 CHAPTER TWO LITERATURE REVIEW 8 2.1 Cognitive Characteristic and Intention. 8 2.2 Individual Personality. 14 2.3 Entrepreneurial Orientation. 20 2.4 Social Capital. 24 2.5 Emotional Intelligence. 32 2.6 Personal Traits. 40 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 49 3.1 The Conceptual Model. 49 3.2 The Construct Measurement. 50 3.2.1 Individual Cognitive Characteristic. 51 3.2.2 Individual personality. 51 3.2.3 Entrepreneurial Behavioral Intention. 52 3.2.4 Social Capital. 53 3.2.6 Entrepreneurial Orientation. 54 3.2.7 Emotional Intelligence. 56 3.2.8 Motivational Traits. 57 3.3 Hypotheses to be Tested. 58 3.4 Questionnaire Design. 59 3.5 Sampling Plan. 60 3.6 Data Analysis Procedure. 60 3.6.1 Descriptive Statistic Analysis. 61 3.6.2 Purification and Reliability of the Measurement Variables. 61 3.6.3 Differences of Research Variables among Groups. 61 CHAPTER FOUR RESEARCH ANALYSIS AND RESULTS 63 4.1 Data collection. 64 4.2 Descriptive Data Analysis. 65 4.3 Factor Analysis. 66 4.3.1 Cognitive Characteristic. 72 4.3.2 Intention. 72 4.3.3 Personality. 73 4.3.4 Entrepreneurial orientation. 73 4.3.5 Social Capital. 74 4.3.6 Emotional Intelligence. 75 4.3.7 Motivational Traits. 75 4.4 Independent Sample T test. 75 4.5 One Way ANOVA (F-test). 76 4.6 Structural Equation Model. 79 4.7 Regression Analysis. 83 4.8 Hierarchical Multiple Regression Analysis. 84 4.8.1 Hierarchical Multiple Regression Analysis for Testing Moderating Effect of Social Capital. 84 4.8.2 Hierarchical Multiple Regression Analysis for Testing Moderating Effect of Motivational Traits. 86 4.8.3 Hierarchical Multiple Regression Analysis for Testing Moderating Effect of Emotional Intelligence. 87 4.9 Hypotheses Summary 89 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 92 5.1 Research Conclusion. 92 5.2 Research Contributions. 94 5.3 Research Limitations and Suggestions. 95 REFERENCES 96 APPENDIX 105 Appendix I: The Results of Regression Analysis for Intention, Social Capital, and Entrepreneurial Orientation 105 Appendix II: The Results of Regression Analysis for Intention, Motivational Trait, and Entrepreneurial Orientation 109 Appendix III: The Results of Regression Analysis for Intention, Motivational Trait, and Entrepreneurial Orientation 113 Appendix IV: The Research Questionnaire 116

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