| 研究生: |
段凱譯 TUAN, KAI-I |
|---|---|
| 論文名稱: |
跨文化動機與外派有效性之關係:以當地語言流利作為調節變數 The Relationship between Expatriate Effectiveness and Cross-Cultural Motivation: The Moderating Variable of Host Language Proficiency |
| 指導教授: |
王瑜琳
Wang, Yu-Lin |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2013 |
| 畢業學年度: | 101 |
| 語文別: | 中文 |
| 論文頁數: | 95 |
| 中文關鍵詞: | 跨文化動機 、外派適應 、外派績效與提早返國意圖 、當地語言流利 |
| 外文關鍵詞: | cross-cultural motivation, expatriate adaptation, expatriate performance and intent to return early, host language fluency |
| 相關次數: | 點閱:106 下載:8 |
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近年來全球市場重心的發展開始移往開發中新興市場,尤其東南亞更是接下來備受關注的目標,世界上許多大型企業紛紛至市場當地設立分處或分公司,此時從母公司外派到海外的人員便十分重要,然而因為文化的差異,適應的問題應該被重視。故本研究主要目的將探討造成其適應狀況的前因及後果,首先是探討外派人員本身之「跨文化動機」與「外派跨文化適應」的相關性;接著便是探討其「外派跨文化適應」造成「提早返國意圖」與「外派績效」之影響;還有探討「外派跨文化適應」是否在「跨文化動機」與「提早返國意圖」及「跨文化動機」與「外派績效」之間存在中介效果;最後加入「當地語言流利」來探討對「跨文化動機」與「外派跨文化適應」之間是否存在調節效果。本研究主要以外派至緬甸的外派人士為主要研究對象,透過實際前往緬甸當地拜訪相關組織進行實體問卷的發放,並且佐以網路問卷,有效回收的樣本為95份。並透過因素分析、相關分析及多元迴歸分析來進行相關構面之分析。經由實證分析後,所得結果如下:一、跨文化動機與外派跨文化適應之三個適應之間,分別為外派一般適應、外派互動適應及外派工作適應,皆存在顯著的正向關係;二、外派跨文化適應與外派績效之間存在顯著的正向關係,而外派跨文化適應則與提早返國意圖之間存在顯著的負向關係。三、外派跨文化適應三個構面在跨文化動機與外派績效之間存在完全中介效果。四、外派跨文化適應三個構面則在跨文化動機與提早返國意圖之間存在部分中介效果。五、當地語言流利程度則對於跨文化動機與外派跨文化三個適應之間皆不存在干擾/調節效果。
The aim of this study is to investigate the cause of its antecedents and consequences of adaptation, and the mediation effect exist or not by take expatriate as mediator, then to explore that moderation effect exist or not by host language fluently expatriate adaptation to be mediator. By taking expatriate who are assigned to Myanmar as main object of research. Through actual visits to Myanmar to distributed the actual and online questionnaire, and get back 95 questionnaires. Using factor analysis, correlation analysis and multiple regression analysis to carry out an analysis of the relevant dimensions. The following results were obtained: There are significant positive relationship between cross-cultural motivation and expatriate adaptation; and significant positive relationship between expatriate adaptation and expatriate performance, and significant negative relationship between expatriate adaptation and intend to return early; The correlation between cross-cultural motivation and expatriate performance are fully mediated by expatriate adaptation, and the correlation between cross-cultural motivation and intend to return early are partial mediated by expatriate adaptation; The mediation effect of host language fluency is not support.
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