2008年起群眾募資平台儼然成為新創事業主要資金的來源之一，群眾募資提供一個嶄新的商業模式，新創事業能分享他們的理念，並獲得平台的資源和影響力。國內外回饋型的募資平台中，設計類型的募資專案為募資金額最高的類別，平均成功募資超過新台幣180萬元，然而成功率僅有35.48%，遠低於出版、休閒和運動等成功率有50%之募資專案。目前大多數的研究專注於群眾募資的廣泛的成功因素，不同的類型的專案成功因素也不盡相同，較少從各別專案類型的的面向去探討。
因此本研究運用探索性研究法，探討先前文獻對於募資成功因素，接著採取深度專家訪談，訪談募資者、募資平台顧問和重度贊助者，調整六大構面中的成功因素，最後藉由半結構式問卷訪談和李克特量表，了解影響贊助者贊助群眾募資專案之關鍵因素。研究結果為設計類型的群眾募資專案，募資者的主要目的有資金募集、廣告行銷、市場測試與吸引通路投資。對於募資者是否贊助該專案的影響關鍵因素為，產品的獨家性、是否能解決生活上的問題、產品本身的性價比、設計感、對於團隊和產品的信任感、是否有經營潛在客戶之社群、有實測資訊或影片、提供完整的專案時程、承諾提供透明化的資金帳目。另外，在贊助者接觸到認知到募資專案的不同階段時，也有不同的操作因素，在知曉階段時，標題和文案為最能達到承銷的募資手法。在勸服階段時能夠交叉運用上述所得到的成功關鍵因素進行操作。本研究期望歸納出的產品設計類型的募資專案關鍵成功因素，能供未來募資提案之個人或組織用於檢測自身專案，並根據評估結果加以修正改進，並成功提高募資之成功率。

Since 2008, the crowdfunding platform has become one of the main sources of funding for start-ups. The Crowdfunding provides a brand-new business model. New ventures can share their ideas and gain the resources and influence from the platform. In the domestic and overseas rewarded fundraising platforms, the design type of fundraising project is the highest fundraising amount, the average successful fundraising is more than NT$1.8 million. However, the success rate is only 35.48%, which is far lower than that of publishing and leisure. Nowadays, most of the studies focus on the wide range of success factors of crowdfunding, and different types of project success factors are also not the same and are less explored from the perspective of individual project types.
Therefore, this study uses the exploratory research method to explore the success factors of previous literature for fundraising, followed by in-depth expert interviews, interviews with fundraisers, fundraising platform consultants and heavy sponsors, adjusting the success factors in the six facets, and finally using the semi-structured questionnaire interviews and the Likert scale, learn about the key factors that influence sponsors. The research results are for the design type of fundraising projects. The main purposes of fundraisers are fundraising, advertising, market testing and attracting channel investment. The key factors affecting whether the fundraiser sponsors the project are the exclusivity of the product, whether it can solve the problems in life, the cost performance of the product itself, the sense of design, the trust in the team and the product, and whether there is a society that operates potential customers, actual test information or videos, complete project timelines, and commitment to providing transparent funds accounts. At the awareness stage, the title and copy are the most effective fundraising methods. In the persuasive phase, it is possible to cross-operate with the key factors of success obtained above. This study expects to summarize the key success factors of the product design type, which can be used for the future project, and to improve according to the evaluation results, and improve the success rate of fundraising.

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