過去二、三十年半導體封裝產業在所有業者的努力之下，已登上世界的高峰，然而這樣的優勢是否仍然能繼續維持？就目前封裝業者所遇到的難題，除了要面對大陸的競爭之外，利潤的降低和新產品開發速度是急待解決的課題。銲線是封裝製程中非常重要的一站，所投入購買設備的資金更是可觀，還有半導體新產品對銲線機能力的需求愈來愈複雜化與多元化。如果封裝業者與銲線機供應商建立緊密的關係，甚至是忠誠合作的夥伴，對目前問題的解決應該有所助益。
　　良好的關係品質是關係行銷努力的目標，更希望可以達到忠誠的境界。關係品質中比較重要的是滿意度和承諾，從相關文獻的探討，滿意度和承諾對忠誠度有正向影響。滿意度和承諾在過去的實證研究相當多，也大都支持滿意度對承諾有正向影響。本論文根據相關理論與封裝產業的實況，將承諾區分為情感的承諾與實質的承諾，進一步探討其個別對忠誠度的影響，這在過去研究是比較少的，希望可以填補其不足之處。另外，關係品質的前置因素，主要根據Kotler et al. (1999) 提出從4P到4C的看法，整理出來的溝通和知覺價值，將溝通與知覺價值對關係品質的影響進行探討。
　　研究的產業是台灣半導體封裝業約40家，而研究對象是公司的高階主管以及研發、製程、生產、維修、採購五大部門主管，以問卷方式全面調查，問卷發出240份而回收有效問卷182份達75.83%。資料分析的方法主要有因素分析、變異數分析、卡方檢定、t檢定、線性結構關係模式(LISREL)等等。
　　因素分析的結果，其信度與效度都達到可接受的程度。從個人屬性和銲線機屬性來探討其在不同構面看法和態度的差異性。結果發現部門別、職位別與不同任職時間的填答者，在所有構面(溝通、知覺價值、滿意度、情感承諾、實質承諾與忠誠度)大致上都沒有顯著的差異。而不同銲線機廠牌數與不同主要銲線機的填答者，在大部份的構面則有顯著的差異性。
　　LISREL分析的結果顯示，溝通對情感承諾與實質承諾，以及知覺價值對滿意度的確有正向影響，不過知覺價值對情感承諾的影響則不明確。情感承諾與實質承諾對忠誠度有顯著的正向影響，不過滿意度對忠誠度的正向影響並不顯著。關係品質中滿意度、實質的承諾對情感的承諾的正向影響有得到支持，但滿意度對實質的承諾的正向影響則不顯著。模式的檢定結果，卡方值過高，不過若考量自由度，適合度是可以被接受的。另外，GFI 和RMR都達到要求，表示觀察值與建構的模式是吻合的，也就是說半導體封裝業的實證結果大體上是符合本論文假設的研究架構。

　　Semiconductor Assembly Industry in Taiwan becomes the top one in the world because all of the company made much effort in the past twenty to thirty years. However, is the competitiveness still can be sustained in the future? In accordance with the related report, the problems that assemble houses facing are benefit loss and low speed of new product development besides Mainland China’s challenge.
　　Wire Bonding is one of the most important stations in the assembly process flow. The investment in this station is also much more than other stations. On the other hands, the requirement of wire bonder becomes much more complicated and multiplex on functionality than before. If the relationship between assembly house and wire bond supplier can be more close, or even achieving loyal partners; believed it can help to improve the problems that assembly houses are facing to.
　　To build good relationship with customers is the target of relationship marketing. In accordance with the past literature shown, satisfaction and commitment are the most important structures of relationship quality. Moreover, the empirical result indicates that satisfaction have positive influence on commitment and loyalty is approved. However, commitment can be separated into two different fields, one is affective commitment and another one is calculative commitment. Based on this separation, to examine if each one will positively impact loyalty individually. Expect this research can fill in the gap happened in the previous research. Meanwhile, the antecedent of relationship quality is defined as communication and perceived value, which is based upon the viewpoint of 4P to 4C by Kolter et al.(1999).
　　The hypotheses are tested using data collected from Taiwan semiconductor assemble houses (40 companies), in which top management, R&D, process, production, maintenance, and purchasing department manager are focused for investigation. 240 questionnaires are sent to the companies, and collect back 182　valuable questionnaires with effective rate 75.83%. Using statistic method such as factor analysis, ANOVA( or MANOVA) , Chi-Square test, t test, and LISREL to analyze the data to prove if hypotheses are supported.
　　The reliability and validity of factor analysis are accepted. As the result of ANOVA ( MANOVA ), different departments, different titles, and different on-job times have not significant attitude variance on all of the structures including communication, perceived value, satisfaction, affective commitment, calculative commitment, and loyalty. However, the response samples with different numbers of wire bonder suppliers and different major wire bonder suppliers make significant attitude variance on most of the 6 structures.
　　The result of LIRSEL analysis shows that 9 out of 10 hypotheses are supported by the collected data from assembly houses except the effect of perceived value on affective commitment. Communication positively impacts on affective commitment are supported as previous researches (Dwyer et al., 1987; Anderson and Weitz, 1992; Morgan and Hunt, 1994; de Ruyter et al., 2001)。Meanwhile, communication also positively impacts on calculative commitment, which does not have many studies in previous research. Perceived positively impacts on satisfaction are also supported with same result as Bloemer and Kasper( 1995)。
　　The effect of satisfaction on loyalty is positive, but not significant. This result is the same as some previous literatures (Reichheld and Aspinwall, 1993; Heskett et al., 1997), which was to investigate other industrial markets. On the other hands, both affective commitment and calculative commitment are positively impact loyalty. This is the same the research of de Ruyter et al., (2001) and Johnson et al., (2001). The most important find-out in this research is that the relationship of affective commitment and calculative commitment is very strong. It is not like previous study (Allen and Meyer, 1991; McGee and Ford, 1987) said these two fields are independent. Supposed that it is another contribution of this

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