摘要

近年來全球文化產業及文化商品之蓬勃發展，各先進國家相繼將文化產業列為經濟發展的重點，文化產業成為21世紀最熱門的新興產業。學術界對於文化產業的討論，從法蘭克福學派對大眾文化的批評，將焦點轉為其在經濟發展中扮演的角色，特別是利用文化經濟政策推動都市的再發展。因此，文化產業的經濟分析成為近年來的研究重點。

但目前國內相關研究，就著重於單一或特定文化產業之研究，或是針對某區域之文化產業，或是就理論機制面做探討，較少對全台灣地區之文化產業，尤其是以鄉鎮市區做為空間單元之研究。因此，本研究嘗試以鄉鎮市區之尺度，來檢視台灣地區於時間面向及空間面向之文化產業成長變遷情形。

本研究的成果有二，首先，定義出台灣地區之八類文化產業，並以可操作的分類方式來定義文化產業。第二，採用工商及服務業普查資料及移轉份額模式分析來探討文化產業，完成以下內容：
（一）文化產業的產業概況分析、（二）文化產業成長變遷之分析。

Abstract

According to cultural industries and cultural products developed fastly resently, advanced countries considered the cultural industries as the focal point of economic development one by one. Besides, the academic discussions on cultural industries also shifted from the criticism on mass culture to concerning the role of cultural industries in the economic development, for example, the promotion of urban regeneration by cultural economic policies. Therefore, the analysis of economic performance of cultural industries increasingly becomes the hot issue in recent years.

However, most researches in Taiwan only focus on specific districts of cultural industries, or focus on some specific kind of cultural industries. This research regards growth changes situation of Taiwan cultural industries as the research object, in order to understand the difference among towns, we use urban, villages and towns as and analysis unit, and try to get more exquisite analysis result by this, by there can be deeper understanding to the origin cause which influences the difference of industry's development among towns.

The major findings of this study were as following. First, we attempt to define cultural industries as eight kinds which could be actually operated. Second, Shift-Share Analysis is a useful tool to analyzing industry's growing up amount of the cultural industries.

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