無

Many researchers have examined differences in values and behavior between
Westerners and Asians, but few have investigated differences within Asian cultural
groups especially online. A recent government initiative in Taiwan to encourage
international education has led to the development of an international MBA program
at the National Cheng Kung University in Tainan; Western, Chinese and Southeast
Asian students all participate in the program. They exhibit different behaviors in their
postings in online discussion boards. For reasons that can be partly explained by the
students’ responses on a Chinese Value Survey, Southeast Asian students tend to post
more messages than both Chinese and Westerners in the classes under study. These
results and supporting observations reveal the need for computer mediated
communication environments that are flexible, allowing users from different cultures
to successfully partake in online discussions. This is particularly relevant to business
education programs that have a highly multicultural student composition.

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