為了創造印尼網路購物體驗進一步的層次，因此本研究基於網路環境作為增強現實感 （ AR ） 應用於虛擬更衣室 （ VDR） 。本研究共有三種層次的網絡購物用戶體驗：活動層次（購買，消費，打動人心，上網，家中穿著），行動層次（一切有關試穿，身體穿著），以及操作層次（技術，移動，調整） 。第一項研究表明VDR的正面和負面的反應，根據透過VDR使用者的觀察力幫助研究人員總結幾點建議 。這項發現，用於面試和小組討論，以更好地說明VDR的新設計，具有更好的購物體驗及更好的使用參與度。最後，本研究表明， VDR可以吸引人們並鼓勵消費者採取行動購買產品，然而目前AR技術仍需改進，以提升在網路購物時的滿足和美好的感覺帶來新的購物體驗。關鍵字: 增強現實, 網路購物體驗, 網上購物, 虛擬更衣室。

Virtual Dressing Room (VDR) as an Augmented Reality (AR)-based web environment draws an opportunity to create better shopping experience in online shopping in Indonesia. This research identifies user experience of online shopping at three levels: the activity level (buying, consumption, impress people, online, dressed at home), the action level (everything that related to try-on, physical try-on), and the operational level (technology, moving, adjust). First study reveals positive and negative feedback of VDR that helps the researcher to summarize several suggestions from participants for better VDR based on their insight. This finding, used for the interview and group discussions to illustrate new designs of better VDR, with better shopping experience and better user engagement. In conclusion, the research demonstrates that VDR may attract people and encourage customers to take action to buy products, while the AR technology still needs improvement to achieve better experience that brings satisfaction and good feeling during online shopping.

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