本研究運用層級分析法（AHP），探討企業在選購工業3D列印設備時，不同層級決策者的關鍵考量因素。研究對象涵蓋企業高層（如董事長、總經理）、中階主管（研發、生產、行銷等）及第一線工程師。結果顯示，高層重視設備對市場競爭力與財務回報的影響；中階主管則關注設備穩定性、維修保障及生產效率；工程師則聚焦操作便利性、維修性與環境安全。此層級差異將影響企業內部決策流程及供應商行銷策略。研究進一步提出分層行銷建議與採購評選SOP，有助於設備供應商精準配合客戶需求，並提升企業採購效率與決策品質，促進3D列印技術於產業中的應用與推廣。

This study employs the Analytic Hierarchy Process (AHP) to explore the key factors considered by decision-makers at different levels within enterprises when selecting industrial 3D printing equipment. Through an in-depth analysis of three levels of decision-makers—senior executives (e.g., chairpersons, general managers), middle management (including R&D, design, production, procurement, and marketing managers), and engineers/equipment users—the study reveals significant differences in their purchasing concerns. Senior executives primarily focus on market competitiveness, financial returns, and the impact of equipment technology on corporate development. Middle management places greater emphasis on equipment stability, maintenance support, and production efficiency to ensure uninterrupted operations and mitigate management risks. Engineers and equipment users, on the other hand, prioritize maintenance convenience, ease of operation, and environmental safety to reduce their daily workload.
The findings indicate that in the decision-making process, senior executives tend to prioritize long-term strategy and market value, middle management seeks a balance between corporate strategy and operational efficiency, while engineers focus on practical usability. These hierarchical differences not only shape the internal decision-making process but also have a direct impact on the marketing strategies of equipment suppliers. Based on this, the study proposes differentiated marketing and sales strategies tailored to decision-makers at different levels to help suppliers better align with customer needs and enhance market competitiveness.
Furthermore, this study provides recommendations for various stakeholders in the 3D printing industry, including equipment manufacturers, material suppliers, application developers, and contract 3D printing service providers. It also offers a standardized Selection SOP (Standard Operating Procedure) for enterprise buyers to improve decision-making efficiency, reduce risks, and ensure that equipment selection aligns with production needs and market trends. The findings of this study not only provide market insights for 3D printing equipment suppliers but also offer scientific decision-making support for enterprise buyers, ultimately promoting the broader adoption and development of 3D printing technology.

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