| 研究生: |
鄭洲楠 Chen, Chou-Nan |
|---|---|
| 論文名稱: |
社區環境對居住滿意度影響之研究 A Study of the Effect Community Environment on Residence Satisfaction |
| 指導教授: |
陳順宇
Chen, Shun-Yu |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 高階管理碩士在職專班(EMBA) Executive Master of Business Administration (EMBA) |
| 論文出版年: | 2005 |
| 畢業學年度: | 93 |
| 語文別: | 中文 |
| 論文頁數: | 90 |
| 中文關鍵詞: | 吻合程度 、實際績效 、社區環境 、居住滿意度 、事前期待 |
| 外文關鍵詞: | Disconfirmation, Community environment, Residence satisfaction, Expectation, Performance |
| 相關次數: | 點閱:91 下載:0 |
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隨著建築業從景氣谷底進入復甦期,居民對生活品質之需求也日漸提高,而一些研究報告也顯示出住戶對居住環境水準的要求已從住宅實體,延伸至外部的各種鄰里環境,及公共設施服務量等因素。但目前建設公司往往以「跟隨流行」或「創造流行」兩種特質,作為創造公共設施及開放空間的單向行銷,這種過度投資與脫離實務的做法,往往造成設施使用率偏低、甚至荒廢,也可能造成住戶日後維修成本的增加。因此瞭解住戶對社區環境的需求及分析社區環境對居住滿意度的影響,用以區隔消費族群,選擇與提供住戶真正需要的社區環境,減少住戶長期維護費用,達到住戶居住環境的滿意,將是建設公司能超越同業競爭的關鍵因素。
因此本研究的目的在探討住戶重視的社區環境與居住滿意度二者間的因果關係,研究範圍界定在高雄市50戶以上的集合住宅社區,其共同設施之使用與管理,具有整體不可分性之集居地區。而以民國八十四年公寓大廈管理條例實施以後,私人建設開發且在高雄市市政府工務局有登記成立之管理委員會的大樓為研究對象,並參考過去有關滿意度模式之研究,整理出滿意度關係模式作為基本研究架構,針對居民對社區環境的反應,採用問卷方式,再將調查資料以信度與效度分析、因素分析、變異數分析及LISREL等統計方法進行資料建檔及分析,除探討研究假設外,並驗證此研究架構是否適用於建築業?或進一步修正為更佳的模式。
本研究經實證分析結果歸納如下:
1.居民對社區環境的事前期待與實際績效兩者的差異(約等於吻合程度)會影響居住滿意度。
2.居民對社區環境的事前期待會影響吻合程度,並間接影響居住滿意度。
3.社區環境中,居民較重視安全、機能、便利等因素。
4.個人屬性對社區環境有不同的偏好,也會影響居住滿意度。
5.社區規模不同,對社區環境有不同的偏好,也會影響居住滿意度,但不會影響滿意度的結構模式。
As the prospect of the architectural industry rises from the bottom into the restoration period, the residents’ requirements of the residence quality are also raised. The related research reports indicate that the residents’ requirements of the living environment have shifted from the building to the surrounding neighborhood environment and the quality of public facilities, etc. But currently, the construction corporations base mostly on “following the trend” and “creating the trend” principles to perform the one -way marketing of constructed public facilities and open space. The over-investment and out of actuality will often cause the results of low use, and even out of use of the public facilities, which might result in the increase of maintenance cost for the residents. For one construction corporation to defeat its competitors, the key factors lie in understanding residents’ requirements of the community environment, analyzing the community environment’s influence on the residence satisfaction, so it can enable market segmentation, offer the consumers with satisfactory choices, and provide the residents with the community environment they really need, which in turn will reduce the long-term maintenance cost, and raise the residents’ satisfaction of the living environment.
The purposes of this research are to discuss the key community environment factors which the residents require of, and the relation between community environment and residence satisfaction. The scope of this research focuses on the housing over fifty families in Kaohsiung City, which use and maintenance of public facilities is not separable. Our subjects are the housing private with formally registered management committee which are formed after the effectuation of the Apartment Management Regulation in 1995. We also refer to previous researches of the satisfaction models, and form a related satisfaction model as the basic structure of this research. We send out questionnaires to survey the reactions of residents towards environment, and to perform the data filing and analysis by the reliability and validity、factor analysis、analysis of variance and LISREL. We compare the data with our research hypothesis, and to discuss whether the research structure is valid for the architectural industry, or it should be modified to better serve its purpose.
The results of this research include:
1.The difference between residents’ previous expectations and the performance of the community environment (approximately equals to disconfirmation) does have an effect on the living satisfaction.
2.Residents’ previous expectations on the community environment will influence disconfirmation, and indirectly influence the living satisfaction.
3.In the community environment, residents emphasize security, function and convenience factors.
4.Personal attributes will have different preference of community environment, it will also affect the living satisfaction.
5.The different scale of community and different preference of community environment will also affect living satisfaction, yet will not affect the satisfaction model.
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校內:2105-01-31公開