| 研究生: |
蘇鴻鈞 Su, Hung-Chun |
|---|---|
| 論文名稱: |
以社會資本與集體行動理論探討虛擬實踐社群成員的知識貢獻之研究 Knowledge Contribution in Virtual Communities of Practice: Perspectives from Social Capital and Theory of Collective Action |
| 指導教授: |
張心馨
Chang, Hsin-Hsin |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 企業管理學系 Department of Business Administration |
| 論文出版年: | 2010 |
| 畢業學年度: | 98 |
| 語文別: | 英文 |
| 論文頁數: | 116 |
| 中文關鍵詞: | 社會資本 、集體行動理論 、歸屬感 、知識貢獻 、虛擬實踐社群 |
| 外文關鍵詞: | Social Capital, Theory of Collective Action, Sense of Belonging, Knowledge Contribution, Virtual Communities of Practice |
| 相關次數: | 點閱:83 下載:1 |
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虛擬實踐社群的興盛對於知識傳遞造成了極大的影響,對於人們為何會違反理性原則,其成員間且會在虛擬實踐社群貢獻知識,而引起學者們的探討動機。虛擬實踐社群成員對貢獻知識的行為可藉由社會資本與集體行動理論的相關概念來呈現,但是目前對於該現象之相關議題的瞭解仍有限。過去虛擬實踐社群成員對於知識貢獻的研究,尚未清楚闡述社會資本及集體行動理論之間如何相互連結;亦未探討社會資本構面(結構資本、認知資本、關係資本)的交互關係。為了探討上述二項議題,本研究以社會資本、集體行動理論以及虛擬實踐社群成員的歸屬感建立研究架構與假設,並以兩個台灣虛擬實踐社群成員為研究對象,並取得232份有效樣本。經由資料分析,得知虛擬實踐社群成員的結構資本與認知資本皆正向且顯著地影響成員對於虛擬實踐社群的歸屬感;而歸屬感正向且顯著地影響成員的關係資本,最終成員因關係資本的驅使而貢獻知識。分析結果亦驗證社會資本各個子構面之間相互關係。整體研究結果助於提升對虛擬實踐社群中知識貢獻行為之深入瞭解。最後,本研究建議虛擬實踐社群的管理者可著重於維繫社群成員間適度的社會資本以及歸屬感,以促進虛擬實踐社群成員的知識貢獻行為。
The proliferation of virtual communities of practice (VCoPs) has dramatically and positively influenced the dissemination of knowledge. Thus the issues about why members of VCoPs violate rationality and further contribute knowledge in VCoPs have attracted the attention of researchers. Knowledge contribution in VCoPs can be explained by applying concepts of social capital and theory of collective action. However, to our best knowledge, there is no study that ever attempted to elaborate the relationship between social capital and theory of collective action or to examine the correlations of dimensions of social capital (structural capital, cognitive capital, and relational capital) in the context of VCoPs. For the purpose of discussing the above issues, this thesis conducted an investigation from the members of two VCoPs in Taiwan by applying the concepts of social capital, theory of collective action, and members’ sense of belonging toward the VCoPs. 232 valid questionnaires were collected. Analysis results from the questionnaires show that both members’ structural capital and cognitive capital are positively and significantly related to members’ sense of belonging, and, in turn, members’ sense of belonging is positively and significantly related to relational capital. Eventually, relational capital has a positive and significant influence on the knowledge contribution of members. The results also examined the correlations among dimensions of social capital and provide evidence that there is a significant and positive relationship between structural capital and cognitive capital. In conclusion, this thesis provides further understanding of knowledge contribution in VCoPs. For managerial implications, the study suggests that administrators of VCoPs can provide support for maintaining the proper level of feelings of sense of belonging and social capital among members within the VCoPs in order to improve their knowledge contribution.
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校內:2020-12-31公開