隨著科技的日新月益，影音多媒體設備瞬息變遷，由於現今住宅環境品質提升，住戶特別注重住家隔音與樓板衝擊音的寧靜住宅環境，環保綠建築材料也成為新建築空間中需使用與建置的重要建築材料。沛達科技因同業競爭激烈、網路資訊透明及公家機關統一採購等等的因素，使得以中小企業為主的影音多媒體的系統整合商，已經不能再如以往網路未透明時擁有營利優渥的局面，傳統的經營策略與僅做一般單機設備銷售的廠商，已日趨微利時代在現今資訊透明的世代，往往會比過去面臨更多的挑戰與經營的困境。因此，出現了除競爭之外的另一種以合作為主的經營策略，也就是把動員範疇裡，所謂的利害關係人納入，透過商業模式共同完成一件事，一起有共同的目標，再從中獲得多方利益，如此動員後的商業模式，可以創造與獲取更大的價值。而如何將各自獨立的動員與商業模式做結合，透過動員的方式，來相互影響與串接，將是本研究欲探討的重點。
本個案採用質性研究之個案研究法，透過親身參與個案活動內容來探討以影音多媒體的系統整合商，為個案研究對象之間的動員關係，二個家公司形成這一段利害關係人的動員關係的，其如何將原本各自不同領域發展的公司，經動員與商業模式的結合，創造營利與獲取價值，甚至在經過本合作之後，又發展出另一種入股成立分公司，去開拓另一個市場的合作模式。
根據本研究的結果發現，原兩間公司，會因為本身的專業能力不同，其企業的經營模式策略也有所不同，但是為了因應市場及滿足客戶的需求，二家原為代理商與區域銷售商的企業關係會尋求整合彼此的資源，並運用專業能力與創新來創造和獲取價值，這即是動員與商業模式結合而成的關係。而合作期間，因為動員利害關係人的因素，產生了初期磨合與疑慮時，研究個案透過彼此多年的交情與合作的意願、互相溝通、包容與協調，以動員合作模式取代企業各自努力的方式，讓雙方除了能夠持續保有各有的優勢，又能彼此合作來創造及獲取更大商業價值。

With the rapid development of science and technology, audio-visual multimedia equipment has also changed rapidly, Due to the improvement of the residential environment quality nowadays , residents pay special attention to the quiet residential environment of home sound insulation and floor slab impact sound, and environmentally friendly green building materials have also become important in building materials for new building spaces, which need to be used and built. Due to the fierce competition in the industry, the transparency of network information and the unified procurement of public authorities, etc., The system integrator of audio-visual multimedia, which is mainly based on small and medium-sized enterprises, can no longer be profitable as in the past when the network wasn’t transparent. The traditional business strategy and manufacturers who only do general stand-alone equipment sales have become increasingly profitable. In today's era of information transparency, there are often more challenges and operational dilemmas than it used to be. Therefore, instead of competition, another kind of business strategy that is about cooperation appears. That is to say, it is necessary to involve the so-called stakeholders in the scope of mobilization, accomplishing one thing together through the business model, having a common goal, and obtain benefits from many parties. Such a mobilized business model can create and obtain greater value. How to combine their independent mobilization with business models, and how to influence as well as connect with each other through mobilization, will be the focus of this study.
This study adopts the case study method of qualitative research, through personal participation in the content of case activities to explore the mobilization relationship between the system integrators of audio-visual multimedia and the case study objects, the two companies form this period of stakeholder mobilization relationship, how to create profit and obtain value of the companies that originally developed in different fields, through the combination of mobilization and business model, and even after this cooperation, another kind of cooperation model was developed to establish a branch to open up another market.
According to the results of this study, it is found that the original two companies will have different business model strategies because of their different professional capabilities, but in order to respond to the market and meet the needs of customers, the corporate relationship between the two original agents and regional sellers will seek to integrate each other's resources and use professional capabilities and innovation to create to obtain value, which is the relationship between mobilization and business model. During the cooperation period, because of the factors of mobilizing stakeholders, the initial run-in and doubts arise, through each other's years of friendship and willingness to cooperate, household communication, tolerance and coordination, the mobilization cooperation model replaces the way the enterprises make their own efforts, so that in addition to the two sides can continue to maintain their own advantages, they can also cooperate with each other to create and obtain greater business value.
Keywords: mobilization, business model, qualitative research, stakeholders, value creation

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