近年來受到少子化的衝擊，許多學校面臨招生不足而倒閉的風險，相較於學校，補習班招生更不易，學生人數逐年遞減，卻不斷有業者開設補習班，同一地區處處可見補習班，導致僧多粥少的狀況出現。研究者站在經營者的立足點思考，若想要永續經營補習班，必須改變原有的經營方式，改以精緻化以及多角化的方式來經營補習班。本研究將以U補習班為研究個案，以商業模式九空格(Business Model Canvas)來分析U補習班原有之商業模式，以及預計採用的精緻化與多角化經營後的全新商業模式分析，並且以商業模式九空格(Business Model Canvas)中的目標客群(Customer Segments)、價值主張(Value Proposition)以及顧客關係(Customer Relationships)為訪談問題核心來訪談U補習班家長。進而探討家長對於精緻化和多角化經營的接受度以及了解藉由精緻化和多角化經營的商業模式是否對補習班整體營運能有所幫助，使補習班能夠面臨少子化衝擊的逆境下仍能永續經營。

In recent years, under the impact of declining birth rate, many schools are facing the risk of insufficient enrollment and closing down. Compared with schools, it is more difficult to enroll students in cram schools, and the number of students is decreasing year by year. The researchers think from the standpoint of the operator, if they want to operate the cram school sustainably, they must change the original mode of operation and operate the cram school in an elaborated and diversified way.
This research will take Cram School U as a research case, analyze the original business model of Cram School U with the Business Model Canvas, and analyze the new business model after elaboration and diversification that is expected to be adopted, and The parents of Cram School U were interviewed with the core of the interview questions on the Customer Segments, Value Proposition and Customer Relationships in the Business Model Canvas. Then explore parents' acceptance of elaborated and diversified management and understand whether the elaborated and diversified business model can help the overall operation of the cram school, so that the cram school can still face the adversity of the impact of declining birthrate. And still have sustainable development.

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網站資料
1. 台南市教育局資訊中心(國中學籍人數)
https://jh.tn.edu.tw/NewJH/Public/StdCounts.aspx
2. 國小學籍人數
https://std.tn.edu.tw/sis/AnonyQuery/statPriReg.aspx
3. 教育部教育統計指標之國際比較 (教育部全球資訊網)
Key word: 國民教育平均的水平
http://stats.moe.gov.tw/files/ebook/International_Comparison/2018/i2018.pdf
4. 女性就業比率 (勞動部)
https://www.mol.gov.tw/statistics/2452/2457/
https://statdb.mol.gov.tw/html/nat/108/108001%e8%a1%a81-4.pdf(按性別分)
5. 台南市教育局短期補習班資訊管理系統
https://bsb.kh.edu.tw/

https://udn.com/newmedia/2020/12-years-education/