本研究探討李寧與勝利運動品牌公司的創新商業模式，研究以羽毛球運動為例，設計分別針對李寧及勝利品牌公司、羽毛球用品經銷商、一般羽毛球運動消費者，透過不同的型態的面向訪談及分析，了解每位受訪者針對李寧與勝利羽毛球品牌創新商業模式的看法。
在眾多羽毛球運動品牌運動品牌之中，李寧與勝利是羽毛球品牌前三大品牌，從2009年開始李寧與中國國家會簽約贊助，勝利與韓國國家隊簽約贊助，讓兩個品牌的國際知名度大增，透過商業模式的四個構面作問券訪談，包含策略的選擇、價值網絡、價值創造、價值掌握，並針對每一個構面分析及確認，了解企業文化、核心優勢與策略的選擇。

This study investigates Li-Ning and Victor sport brand Innovative Business Model. This focuses on badminton and takes Li-Ning and Victor as example. Picking two Brand Companies (Li-Ning and Victor), one badminton equipment retailer and one badminton consumer as examples. Through different patterns for interviews and analysis, to understand victory and Li Ning badminton brand innovation business model of every respondent.
Among the many badminton sports brand, Li Ning and Victor badminton are the top three brands. From 2009, Li Ning signed sponsorship contract win China national badminton team and Victor signed sponsorship contract with South Korean national team, so that the two brand's international reputation greatly increased. However, this reach design of 4 dimensions including Strategic Choices, Value Network, Create Value and Capture Value. The main purpose analysis and review each dimension and understand tcorporate culture, core competencies and strategy Choices.

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