台灣的連鎖加盟體系的競爭相當激烈，因此，維繫良好的加盟關係是連鎖加盟總部在經營上的首要任務，總部與加盟主之間應該在良好的互動之下發展長期的夥伴關係，才能使加盟體系長久經營下去。本文之研究目的是在探討台灣連鎖加盟體系中，不同種類的關係連結，對加盟主與加盟總部間的信任、承諾水準有何影響；加盟主對總部的信任程度是否與其承諾水準成正相關，以及在不同的關係發展階段，對上述關係是否會產生干擾的影響。

　　本研究台灣連鎖加盟體系中有加盟契約之加盟店店長為研究對象，採用便利抽樣，以郵寄問卷的方式進行資料蒐集。本研究使用統計軟體SPSS10.0與Amos 4.0進行資料分析，所採取的分析方法，包括敘述統計、信度分析、效度分析、迴歸分析、結構關聯模式與變異數分析。

　　研究結果發現：在顯著水準為0.01下，功能性連結、結構性連結對信任、承諾水準均有顯著的正向影響，信任對承諾亦有顯著的正向影響，而關係階段對上述之影響具有部分中介效果。本研究依據實證的結果，對連鎖加盟體系提出下列幾點建議：(一)加盟總部應重視與現有加盟主間的關係；(二)不同的關係發展階段，加盟總部應強調不同的關係結合策略；(三)誠實可靠的加盟總部最能提升加盟主對該體系的的信任與承諾水準。

　　It’s very competitive in franchise system in Taiwan. Therefore, the primary subject for the franchisor is to keep a good relationship with franchisees. The franchisor should develop a long-term partnership with franchisees under a well interaction. The main purposes of this study are to investigate how the factors of relational bonds influence the level of trust and commitment between the franchiser and franchisees in the franchise system in Taiwan, the relationship between trust and commitment, and the mediating and moderating effects of relational phases.

　　This research is targeted at the franchisee in franchise system in Taiwan. By the convenience sampling method, the research was conducted by the questionnaire survey method. SPSS 10.0 and Amos 4.0 were used to process and analyze the gathered data. The methods of data analysis in this research include the tests for reliability and validity, descriptive statistics, regression analysis, linear structure relation analysis and analysis of variance.

　　The major findings of this study are as follows: when the significant level was at 0.01, the functional bond and structural bond are positively associated with the trust and commitment, trust and commitment are also positively related, and the relational phases has a partial mediation. According to these results, we make some suggestions for the franchise system in Taiwan:
(1) The franchisor should put great emphasis on the relationship between themselves and their franchisees.
(2) During the different relational phase, the franchisor should use different bonding strategy.
(3) A reliable franchisor is helpful to raise the level of trust and commitment to the franchise system of the franchisees.

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