紋樣在我們日常生活中隨處可見，無論是在平面設計、產品與建築等，紋樣以多變的形式附加在不同的載體上，妝點著我們的生活。紋樣的風格多元，帶給人的意象感受皆不同，有些經典的紋樣甚至成為品牌的象徵，人們除了會將品牌形象與紋樣做連結之外，使用者的情感與紋樣意象也是緊密相關。本研究的目的是要藉由感性工學的方法，釐清紋樣與意象感受的關聯，找出關鍵影響情緒感受的設計細節，做為日後設計師進行設計的參考準則。

本研究針對規律性紋樣來討論，先將規律性紋樣做形態分析，歸納出其特徵類目與項目，再進行樣本的重製，最後得到81個實驗樣本，請30位具有設計背景的受測者進行感性語彙評量實驗。實驗結果以數量化一類進行分析，得到紋樣設計特徵類目與感性語彙的關係，針對內斂的、華麗的、韻律的、古典的、自然的與喜愛的六個語彙來討論，從分析結果來看，在紋樣設計中，越密的Y軸排列，越是能夠讓人感到內斂；而基本形的形態對紋樣華麗與否具有關鍵影響，以複合幾何圖形與抽象非幾何圖形為佳；漸變大小的基本形最能達到韻律的效果；以植物做為基本形形態的紋樣設計最具有古典與自然的意象感，內斂的紋樣獲得較多數人喜愛。

Patterns are exhibited via different media in our daily life. People can see patterns from clothes, bags, wallpapers and even the facade of architectures. Pattern design can beautify and characterize the products. Some patterns have become the representation of a brand, such as the checkered patterns on the products of Burberry. Designers create patterns by using units along with grid or frame systems. Hence, patterns can vary in thousands of visual forms and convey various images. People tend to evoke different emotions while perceiving different style of patterns. The main purpose of this study was set to figure out the relationships between pattern design and people’s Kansei evaluation. Kansei analysis was used in the study. A construction framework for patterns generation was defined and then, the test samples were created. 30 subjects were asked to estimate the 81 pattern samples with 6 Kansei adjectives which were picked out via KJ method. The 6 phrases are glorious, natural, classical, modest, rhythmic and joyful. 9-level Likert scale was adopted to record the evaluation. Then, the data were analyzed by Quantification Theory Type I. The results included a formula for pattern design to designers. Designers can follow the rules to create new patterns. We hope they can help designers to create patterns more effectively in products or graphic design. And consumers can also grasp the features of the products via the pattern style exhibited on the packaging easier.

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5. Drusilla Cole, Patterns, Laurence King Publishing Ltd Canada, 2007
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