| 研究生: |
蕭佛瑞 Christopher, Raphael |
|---|---|
| 論文名稱: |
The Factors that Affect Customer Experience Toward Continuance Intentions: M-Health in Indonesia During Covid-19 The Factors that Affect Customer Experience Toward Continuance Intentions: M-Health in Indonesia During Covid-19 |
| 指導教授: |
溫敏杰
Wen, Miin Jye |
| 學位類別: |
碩士 Master |
| 系所名稱: |
管理學院 - 國際經營管理研究所 Institute of International Management |
| 論文出版年: | 2020 |
| 畢業學年度: | 109 |
| 語文別: | 英文 |
| 論文頁數: | 66 |
| 外文關鍵詞: | M-Health, Covid-19, MACE, Continuance Intentions, Customer Experience, Health Stress |
| 相關次數: | 點閱:92 下載:7 |
| 分享至: |
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In 2020, Covid-19 was spread all around the world, it affects all the aspect in human life, like: lock-down, social distancing, work from home (WFH), all the activity must done at home, even people were not allowed to visits a doctors/ hospital, Indonesia one of the severe case of corona virus, one of the ways for people to maintained their health is by using m-health. This study about customer experience when they using m-health using MACE (Mobile Application Customer Experience) Framework, the out come from this study is user’s continuance intentions. The research was conduct by spread the questionnaire to people in Indonesia who using m-health. Total valid respondents are 443 random respondents. The result showed there are three Hypothesis that were not supported: Health Concern and Perceived Usefulness, Perceived Usefulness and Customer Experience, and Environmental Turbulence and Continuance Intentions. However researcher found from this study , there are two direct significant effect to continuance intentions, satisfaction customer experience and continuance intentions and trust to application and continuance intentions. Some implications and limitations from this research will discuss.
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