簡易檢索 / 詳目顯示

回結果列表
研究生： 吳昌璇
Wu, Chang-Hsuan
論文名稱： 探討名人故居遊客體驗之服務流程設計:應用擴增實境於導覽服務
Exploring Service Process Design of Tourist Experience in Modern Personality Houses:Augmented Reality for Tour Guide Service
指導教授： 林蕙玟
Lin, Hui-Wen
學位類別： 碩士
Master
系所名稱： 規劃與設計學院 - 創意產業設計研究所
Institute of Creative Industries Design
論文出版年： 2017
畢業學年度： 105
語文別： 英文
論文頁數： 298
中文關鍵詞： 文化觀光 、名人故居 、遊客體驗 、服務流程設計 、擴增實境
外文關鍵詞： Cultural tourism, Personality houses, Tourist experience, Service process design, Augmented reality
相關次數： 點閱：203  下載：40 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報

    • 1970年代後期，文化觀光開始被視為一個特殊的旅遊類型。歷史性的房屋有別於博物館，提供給遊客一個真實的氣氛與環境，進入到歷史性房屋的遊客就如同進入了時光隧道，歷史性房屋展示的不只是單一的歷史物件，而是一整個凍結的過去歷史。歷史房屋其特殊的特性，逐漸在近年來受到重視與關注，並成為博物館的一個新的類別。其中，名人故居的房屋充滿著時代的意義，以及名人的故事，使得人們對名人故居充滿好奇心。名人故居具有政治性，文化性，社會性，教育性及娛樂性等多重功能，然而多數文獻止於文化保存的層面，探討如何增進遊客體驗的篇幅甚少。在這博物館也非常競爭的年代，博物館越趨遊客導向，並致力於增進服務以帶給遊客更好的體驗。希望透過本研究，可以給名人故居設計服務和遊客體驗做為參考。
    本研究透過文獻探討與彙整，審視名人故居的特性及遊客體驗之關聯性，並從文獻的脈絡中上述要素作為服務流程設計之元素。根據本研究將提出一套名人故居服務流程的設計概念模型，並於導覽服務中嘗試導入擴增實境，以了解擴增實境應用於名人故居的可行性。本研究根據文化資產局的三種文化資產級別(國定古蹟、市定古蹟和歷史建築)各選擇一個案作為研究對象，希望透過案例學習，深度訪談及實驗性研究，從名人故居的服務創造，流程設計及管理不同層面進行了解已研擬一套服務流程，並透過實驗以進行測試及修正。
    本研究的價值在於提出一個專為名人故居設計的服務流程，並測試擴增實境應用於導覽系統的可行性。本研究成果為可以1)提供一個在文化保存與娛樂光觀兼併的可行性方案給關心文化保存的人做為參考；2)提供一個服務流程設計的模型給服務設計師做為參考3)提供一個名人故居的服務設計流程以及導入擴增實境於導覽系統可行性分析給名人故居的經營者

    Unlike other museums, historic house museums provide an authentic atmosphere and environment. Historic house museums not only display a single object but also an entire “frozen” period. Because of these special characteristics, historic house museums are gradually receiving more and more attention and have become a new museum category. Personality houses comprise one type of historic house museum and are full of stories of historical figures that evoke curiosity. Personality houses have multiple functions; however, there has been limited discussion on tourist experiences since most literature on this topic considers only cultural preservation. Nowadays, museums are also competitive and have become more visitor-oriented and committed to enhancing the service experience for visitors. It is hoped that this research can make Personality houses a reference for designing both services and tourist experiences.
    The conceptual model proposed in this research was developed based on a literature review and the characteristics of Personality houses. Considering the complexity of this issue, a case study and simulation study were conducted. The case study focused on the service process from service creation and design to management and took the characteristics of Personality houses into consideration to improve the tourist experience. A qualitative approach, an open-ended and semi-structured in-depth interview and AR simulation were applied for analysis.
    The value of this study is to propose a service process designed specifically for Personality houses and to test the feasibility of augmented reality as a tour guide system. This study provides a possible way of balancing the tourist experience for the tourism industry as well as supporting heritage cultural preservation and a service design process for managers of Personality houses to use as a reference.

    摘要 i Abstract ii 誌謝 iii TABLE OF CONTENTS iv LIST OF TABLES vii LIST OF FIGURES ix CHAPTER 1 INTRODUCTION 1 1.1 Research Background and Motivation 1 1.1.1 Cultural Tourism & Experience 1 1.1.2 Historic House Museum & Personality houses 1 1.1.3 Service & Technology of Augmented Reality 3 1.2 Research Objectives 5 1.3 Research Questions 5 1.4 Research Cases of Personality houses 7 1.4.1 The Shilin Main Presidential Residence (士林官邸) 7 1.4.2 Former Residence of Yin Hai-Kung (殷海光故居) 8 1.4.3 Pu Tien-Sheng Sculpture Memorial Museum (蒲添生雕塑紀念館) 9 1.5 Research Procedure 10 CHAPTER 2 LITERATURE REVIEW 12 2.1 Personality houses of Historic House Museums 13 2.1.1 History of Historic House Museums 13 2.1.2 Definition and Value of Historic House Museum 14 2.1.3 Definition of Personality houses 16 2.1.4 Personality houses in Taiwan 17 2.2 Tourist Experience 21 2.2.1 Experience Economy 21 2.2.2 Authentic Experience in Cultural Tourism 23 2.2.3 Tourist Experiences in Museums 25 2.2.4 Experience Design 28 2.3 Service 30 2.3.1 Service Design 30 2.3.2 Service Process Development and Management 32 2.3.3 Interpretation and Tour Guide Service 35 2.4 AR Technology in Interactive Museums 37 2.4.1 Interactive Museums 37 2.4.2 Personalization and Digital Tour Guide 38 2.4.3 Augmented Reality 38 2.4.4 The Opportunity of Augmented Reality in Personality houses 41 CHAPTER 3 METHODOLOGY 42 3.1 Research Methods and Framework 42 3.2 Case Study 43 3.2.1 Case Selecting Frame 44 3.2.2 In-depth Interview 47 3.2.3 Semi-structured Interview 47 3.2.4 Questionnaire 48 3.3 Simulation 53 3.3.1 Selection of AR technology 53 3.3.2 Prototype tool for AR technology 53 3.3.3 Method of AR Tour Guide Service Simulation 55 3.3.4 Tourist Interview of AR Tour Service 63 3.4 Data Collection 66 3.5 Data Generation and Analysis 69 CHAPTER 4 PRELIMINARY STUDY 71 4.1 Personality Houses 71 4.1.1 Anne Frank Museum Amsterdam (Anne Frank House) 71 4.1.2 Shakespeare's Birthplace 73 4.1.3 Shakespeare’s New Place 75 4.1.4 Hall’s Croft 76 4.1.5 John Wesley’s House 78 4.1.6 Freud Museum London 79 4.1.7 Charles Dickens Museum 81 4.1.8 Handel & Hendrix in London 82 4.2 Historic House Museum 84 4.2.1 Casa Batlló 84 CHAPTER 5 PILOT STUDY 86 5.1 Pilot Questionnaire 86 5.2 Pilot Interview 88 CHAPTER 6 IMPLEMENTAL STUDIES 89 6.1 The Shilin Main Presidential Residence (士林官邸) 89 6.1.1 Personality House Introduction 89 6.1.2 Service and Management in Personality House 91 6.1.3 Tour Guide Service in the Personality House 96 6.1.4 Simulation of AR Tour Guide Service 98 6.2 Former Residence of Yin Hai-Kuang (殷海光故居) 105 6.2.1 Personality House Introduction 105 6.2.2 Service and Management in Personality House 107 6.2.3 Tour Guide Service in the Personality House 112 6.2.4 Simulation of AR Tour Guide Service 116 6.3 Pu Tien-Sheng Sculpture Memorial Museum (蒲添生雕塑紀念館) 121 6.3.1 Personality House Introduction 121 6.3.2 Service and Management in Personality House 123 6.3.3 Tour Guide Service in Personality House 127 6.3.4 Simulation of AR Tour Guide Service 130 CHAPTER 7 DISCUSSION AND CONCLUSION 136 7.1 The Role of a Personality House in Cultural Tourism 136 7.2 Service Design Process in Personality house 137 7.3 Guidelines for a Tour Guide Service in a Personality House 140 7.4 Guidelines of AR Tour Guide Service Design in Personality houses 143 7.5 Study Contribution, Limitation and Future Research 148 7.5.1 Study Contribution 148 7.5.2 Study Limitation and Suggestion for Future Research 149 7.5.3 Future Development of AR Technology for Tour Guide Service 149 REFERENCES 151 APPENDIX 156

    Anne Bationo Tillon, Isabelle Marchal, & Houlier, P. (2011). Mobile Augmented Reality in the Museum: Can a Lace-like Technology Take you Closer to Works of Art? . Paper presented at the IEEE International Symposium on Mixed and Augmented Reality - Arts, Media, and Humanities, Basel, Switzerland.
    Attride-Stirling, J. (2001). Thematic networks: an analytic tool for qualitative research. Qualitative research, 1(3), 385-405.
    Aursma-official-website. (2016). Aursma. Retrieved from https://www.aurasma.com/
    Barck, D. C. (1955). The First Historic House Museum. Journal of the Society of Architectural Historians, 14(2), 30-32. doi:10.2307/987787
    Benz, P. (2015). Experience Design: Concepts and Case Studies: Bloomsbury Academic.
    Bitner, M. J., Ostrom, A. L., & Morgan, F. N. (2008). Service blueprinting: a practical technique for service innovation. California management review, 50(3), 66-94.
    Black, G. (2005). The engaging museum: Developing museums for visitor involvement: Psychology Press.
    Boyce, C., & Neale, P. (2006). Conducting in-depth interviews: A guide for designing and conducting in-depth interviews for evaluation input: Pathfinder International Watertown, MA.
    Buhalis, D., Costa, C., & Ford, F. (2006). Tourism business frontiers: Routledge.
    Cabral, M. (2001a). Exhibiting and communicating history and society in historic house museums. Museum International, 53(2), 41-46.
    Cabral, M. (2001b). Reality as illusion, the historic houses that become museums. Museum International, 53(2), 10-15.
    Campanelli, M. (2010, 20100811). The 3 Types of Augmented Reality for Marketers. Retrieved from http://www.targetmarketingmag.com/article/3-types-augmented-reality-marketers-discussed-during-interact/2/
    Cetin, G., & Bilgihan, A. (2015). Components of cultural tourists’ experiences in destinations. Current Issues in Tourism, 19(2), 137-154. doi:10.1080/13683500.2014.994595
    Cohen, D., & Crabtree, B. (2006). Qualitative research guidelines project.
    Cutler, S. Q., & Carmichael, B. A. (2010). The dimensions of the tourist experience. The tourism and leisure experience: Consumer and managerial perspectives, 3-26.
    Damala, A., Cubaud, P., Bationo, A., Houlier, P., & Marchal, I. (2008). Bridging the gap between the digital and the physical: design and evaluation of a mobile augmented reality guide for the museum visit. Paper presented at the Proceedings of the 3rd international conference on Digital Interactive Media in Entertainment and Arts.
    Diaz, R. (2016). Augmented Reality Versus Virtual Reality: The Battle Is Real. TechCrunch. Retrieved from http://techcrunch.com/2016/01/04/ar-vs-vr-the-battle-is-real/
    Edvardsson, B., & Olsson, J. (1996). Key concepts for new service development. Service Industries Journal, 16(2), 140-164.
    El-Haik, B., & Roy, D. M. (2005). Service design for six sigma: a roadmap for excellence: John Wiley & Sons.
    Fyall, A. (2008). Managing visitor attractions: Routledge.
    George, G. (2002). Historic House Museum Malaise: A Conference Considers What's Wrong. History News, 57(4), 21-25.
    Gilmore, J. H., & Pine, B. J. (2007). Authenticity: What consumers really want: Harvard Business Press.
    Grönroos, C. (2007). Service management and marketing: customer management in service competition: John Wiley & Sons.
    Graham, M., Zook, M., & Boulton, A. (2013). Augmented reality in urban places: contested content and the duplicity of code. Transactions of the Institute of British Geographers, 38(3), 464-479. doi:10.1111/j.1475-5661.2012.00539.x
    Harris, D. A. (2007). New solutions for house museums: ensuring the long-term preservation of America's historic houses: AltaMira Press.
    Hashim, A. F., Taib, M. Z. M., & Alias, A. (2014). The Integration of Interactive Display Method and Heritage Exhibition at Museum. Procedia - Social and Behavioral Sciences, 153, 308-316. doi:10.1016/j.sbspro.2014.10.064
    Haywood, N., & Cairns, P. (2006). Engagement with an Interactive Museum People and Computers XIX — The Bigger Picture (pp. 113-129).
    Heater, B. (2017, 2017-01-10). A Detroit art museum is leveraging Google Tango for an AR history lesson. TechCrunch. Retrieved from https://techcrunch.com/2017/01/10/google-tango/?ncid=rss&utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Techcrunch+%28TechCrunch%29&utm_content=FaceBook&sr_share=facebook
    Herbst, J. A. (1990). The challenge of interpretation at historic house museum. Pittsburgh History, 73(3), 119-128.
    Huang, N. (2010). New service development process-Experiences from a Chinese manufacturing company Lenovo. Karlstad University.
    ICOMOS, T. A. o. t. I. I. S. C. o. I. a. P. (2008). The ICOMOS Charter for the Interpretation and Presentation of Cultural Heritage Sites Retrieved from
    Ioannidis, Y., Balet, O., & Pandermalis, D. (2014, 2014/04/04). Tell me a story: augmented reality technology in museums. the Guardian. Retrieved from http://www.theguardian.com/culture-professionals-network/culture-professionals-blog/2014/apr/04/story-augmented-reality-technology-museums
    Julius Bryantm, & Behrens, H. (2007). THE DEMHIST CATEGORISATION PROJECT FOR HISTORIC HOUSE MUSEUMS. Retrieved from
    Kaminski, J., Benson, A. M., & Arnold, D. (2013). Contemporary issues in cultural heritage tourism: Routledge.
    Kellogg, D. L., & Nie, W. (1995). A framework for strategic service management. Journal of Operations Management, 13(4), 323-337.
    Kim, J.-H., Ritchie, J. B., & McCormick, B. (2010). Development of a scale to measure memorable tourism experiences. Journal of Travel Research, 0047287510385467.
    Kim Lian Chan, J. (2009). The Consumption of Museum Service Experiences: Benefits and Value of Museum Experiences. Journal of Hospitality Marketing & Management, 18(2-3), 173-196. doi:10.1080/19368620802590209
    Krevelen, D. W. F. v., & Poelman, R. (2010). A Survey of Augmented Reality Technologies, Applications and Limitations. The International Journal of Virtual Reality, 9(2), 1-20.
    Lang, C., Reeve, J., & Woollard, V. (2006). The responsive museum: working with audiences in the twenty-first century: Ashgate Publishing, Ltd.
    lindsay. (2015). Virtual Reality vs. Augmented Reality. Retrieved from http://www.augment.com/blog/virtual-reality-vs-augmented-reality/
    McKalin, V. (2014, 2014/04/06). Augmented Reality vs. Virtual Reality: What are the differences and similarities? Retrieved from http://www.techtimes.com/articles/5078/20140406/augmented-reality-vs-virtual-reality-what-are-the-differences-and-similarities.htm
    McKercher, B., & Du Cros, H. (2002). Cultural tourism: The partnership between tourism and cultural heritage management: Routledge.
    Merritt, J., & Reilly, J. A. (2010). Preventive conservation for historic house museums: Rowman & Littlefield.
    Otto, J. E., & Ritchie, J. R. B. (1996). The service experience in tourism. Tourism Management, 17(3), 165-174. doi:http://dx.doi.org/10.1016/0261-5177(96)00003-9
    Paddon, H. (2014). Redisplaying museum collections : contemporary display and interpretation in British museums England: Ashgate Publishing Company.
    Pavoni, R. (2001). Towards a definition and typology of historic house museums. Museum International, 53(2), 16-21.
    Pine II, B. J., & Gilmore, J. H. (1998). Welcome to the experience economy. Harvard Business Review.
    Pinna, G. (2001). Introduction to historic house museums. Museum International, 53(2), 4-9.
    Prentice, R. (2001). Experiential Cultural Tourism: Museums & the Marketing of the New Romanticism of Evoked Authenticity. Museum Management and Curatorship, 19(1), 5-26. doi:10.1080/09647770100201901
    Rabotić, B. (2010). Professional Tourist Guiding: The Importance of Interpretation for Tourist Experience. Paper presented at the 20th Biennial International Congress: New Trends in Tourism and Hotel Management, Opatija (Croatia).
    Radsky, A. (2015, 2015/05/05). Where History Comes Alive: Augmented Reality in Museums. Retrieved from http://alchemylearning.com/where-history-comes-alive-augmented-reality-in-museums/
    Raj, R., Griffin, K. A., & Morpeth, N. D. (2013). Cultural Tourism CABI
    Rebecca. (2014, 2014/04/14). Augmented reality tech enhances the museums. Mobile Commerce Press. Retrieved from http://www.mobilecommercepress.com/augmented-reality-tech-enhances-museum-experience/8511723/
    Russell, D. W. (2008). Nostalgic Tourism. Journal of Travel & Tourism Marketing, 25(2), 103-116. doi:10.1080/10548400802402271
    Salmond, M., & Ambrose, G. (2015). The fundamentals of interactive design: Bloomsbury Publishing.
    Savaş, A. (2010). House Museum: A New Function for Old Buildings. METU Journal of Faculty of Architecture, 27(1), 139-160. doi:10.4305/metu.jfa.2010.1.8
    Schmitt, B. (1999). Experiential Marketing: A New Framework for Design and Communications. Design Management Journal, 10(2), 10-16.
    Shostack, G. L., & Kingman-Brundage, J. (1991). How to Design a Service. In C. A. Congram & M. L. Friedman (Eds.), The AMA handbook of marketing for the service industries. New York, NY: American Management Association.
    Stickdorn, M., Schneider, J., Andrews, K., & Lawrence, A. (2011). This is service design thinking: Basics, tools, cases: Wiley Hoboken, NJ.
    Turan, B., & Keser, H. (2014). Museum Guide Mobile App: The Case of the Near East University Classical Car Museum. Procedia - Social and Behavioral Sciences, 131, 278-285. doi:10.1016/j.sbspro.2014.04.117
    Weiler, B., & Walker, K. (2014). Enhancing the visitor experience: Reconceptualising the tour guide's communicative role. Journal of Hospitality and Tourism Management, 21, 90-99. doi:10.1016/j.jhtm.2014.08.001
    Wilson, A., Zeithaml, V. A., Bitner, M. J., & Gremler, D. D. (2012). Services marketing: Integrating customer focus across the firm: McGraw Hill.
    WRENN III, G. L. (1971). What Is An Historic House Museum? Historic Preservation, 23(1), 55-58.
    Young, L. (2007a). Is There a Museum in the House? Historic Houses as a Species of Museum. Museum Management and Curatorship, 22(1), 59-77. doi:10.1080/09647770701264952
    Young, L. (2007b). Welcome to our house : satisfying visitors to the historic house museum. In Ruth Rentschler & Anne-Marie Hede (Eds.), Museum marketing : competing in the global marketplace (pp. 133-140): Butterworth-Heinemann.
    士林官邸官網. (2016). 士林官邸官網. Retrieved from https://www.culture.gov.taipei/frontsite/shilin/english/contentAction.do?method=viewContentList&subMenuId=930&siteId=MTE2
    王藝菘. (2016, 2016-08-20 ). 全台790萬人瘋玩寶可夢 有望創造50億商機. 自由時報.
    台北旅遊網. (2016). 主題遊台北-名人故居. Retrieved from http://www.travel.taipei/frontsite/tw/topicListAction.do?method=doFindByPk&menuId=2010306&serNo=2014082200000002
    吳孟芳. (2011, 2011/05/24). 台北 探名人故居 漫步青田街. 蘋果日報.
    東森ETtoday旅遊雲. (2015, 2015/08/22). 絕不能錯過的文化之旅！台北14個值得一遊的名人故居. ETtoday旅遊新聞. Retrieved from http://travel.ettoday.net/article/552106.htm
    林瑞益. (2016, 03/14). 文青聖地 台北名人故居結合藝術. 中時電子報. Retrieved from http://www.chinatimes.com/newspapers/20160314000800-260309
    林蕙玟. (2014). 由文化資產的複合性意義邁向新體驗的觀點. 台灣建築學會會刊雜誌, 76, 82-87.
    欣中國. (2016, 2016/04/10). 走進名人的歲月時光，上海名人故居之旅, 旅遊. 欣傳媒旅遊頻道. Retrieved from http://solomo.xinmedia.com/china/67199-Shanghai
    徐典裕. ( 2012). 全方位數位博物館建置. 臺北市 數位典藏拓展臺灣數位典藏計畫.
    殷海光基金會官網. (2016). 殷海光基金會官網. Retrieved from http://www.yin.org.tw/about_residence.html
    國家發展委員會. (2016, 2016/03/03). 總體經濟指標(中華民國國情介紹-總體經濟現況). Retrieved from http://www.ey.gov.tw/state/News_Content3.aspx?n=3F00F60B9FC304D7&s=2FE35E5B857F7A92
    張淑伶. (2016, 2016/02/10). 想像張愛玲 到上海看名人故居. 中央通訊社. Retrieved from http://www.cna.com.tw/news/acn/201602100125-1.aspx
    郭世文. (2008). 擴增實境應用於博物館展示的初探 科技博物, 12(4), 25-37.
    陳彥豪. (2011, 2011/03/17). 台北 探名人故居 逛老房子 覓幽靜. 蘋果日報.
    游昌樺, & 李文顥. (2015, 2015/09/10). 台北名人故居多 經營模式大不同. 聯合.
    黃文鍠. (2016, 03/18). 〈南部〉歷史名人故居 「韓內科」掛牌 - 地方 - 自由時報電子報. 自由時報. Retrieved from http://news.ltn.com.tw/news/local/paper/969817
    愛范兒. (2016, 2016-11-02). 搭載Google Tango技術的AR手機終於買得到了！. 數位時代. Retrieved from https://www.bnext.com.tw/article/41652/lenovo-phab2-pro-tango
    臺南市政府文化局. (2013). 臺南市政府文化局歷史名人紀念作業要點. Retrieved from http://culture.tainan.gov.tw/form/index-1.php?m2=59&id=848
    蒲添生雕塑紀念館官網. (2016). 蒲添生雕塑紀念館官網. Retrieved from http://www.putiansheng.org/
    戴國良. (2014). 服務業行銷與管理:精華理論與最佳案例 (1 ed.): 五南圖書出版有限公司

    下載圖示 校內：立即公開
    校外：立即公開
    QR CODE