2020年初，新冠肺炎疫情影響全球各產業的經營活動，導致許多企業發生了財務危機事件，諸如此類的外部事件已非首次發生，2003年的SARS、2008年的雷曼兄弟金融風暴等事件都影響了全球企業的經營，然而當全球各企業再次面臨此次的新冠肺炎疫情，卻還是無法撐過這次的危機，究竟企業在經營上需要注意哪些因素才能避免面臨財務危機甚至是破產的困境?
本研究旨在探討當企業在面臨新冠肺炎疫情前，其流動性管理應注意那些構面以避免經營危機的發生，而本次選擇的研究產業將針對受疫情影響甚鉅的航運業、運動休閒業及觀光餐旅業。實證發現，航運業企業在流動性管理上需要將經營重點放在營運效率相關指標呈現顯著；運動休閒業則在現金流量比率指標呈現顯著；而觀光餐旅業則在短期償債能力相關指標及現金週轉率呈現顯著。
透過本研究，希望能夠給企業初步檢視自身財報時，用最簡易的方法來判斷自身的管理是否健全，以維持良好的經營活動。

At the beginning of 2020, the COVID-19 pandemic impacted business operations across industries worldwide, causing many companies to face financial crises. Such external events are not unprecedented—examples include the 2003 SARS outbreak and the 2008 Lehman Brothers financial crisis, both of which affected global business operations. However, when faced with the COVID-19 pandemic, many companies were still unable to withstand the crisis. What factors should businesses pay attention to in their operations to avoid financial crises or even the risk of bankruptcy?
This study aims to explore the key aspects of liquidity management that businesses should focus on to prevent operational crises when facing the COVID-19 pandemic. The selected industries for this research include shipping, sports and leisure, and tourism and hospitality, which were significantly impacted by the pandemic.

衛生福利部疾病管制署 https://www.cdc.gov.tw/Disease/SubIndex/N6XvFa1YP9CXYdB0kNSA9A
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