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研究生: 江柏諺
CHIANG , PO - YEN
論文名稱: 結合文字探勘與情感分析探討綠色消費行為之研究
Integrating Text Mining and Sentiment Analysis to Investigate the Green Consumption Behavior
指導教授: 呂執中
Lyu, Jr Jung
學位類別: 碩士
Master
系所名稱: 管理學院 - 工業與資訊管理學系
Department of Industrial and Information Management
論文出版年: 2025
畢業學年度: 113
語文別: 中文
論文頁數: 79
中文關鍵詞: 綠色消費行為文字探勘情感分析
外文關鍵詞: Green Consumption Behavior, Text Mining, Sentiment Analysis
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  • 摘要 i 致謝 viii 目錄 ix 表目錄 xii 圖目錄 xiii 第一章 緒論 1 1.1研究背景與動機 1 1.2研究目的 2 1.3研究範圍及限制 3 1.4研究流程 3 第二章 文獻探討 5 2.1綠色消費行為 5 2.1.1綠色消費行為之研究 5 2.1.2影響綠色購買意願之因素 6 2.2文字探勘 10 2.2.1資料提取與預處理 10 2.2.2特徵萃取 11 2.2.3主題模型 12 2.3情感分析 16 2.4應用文字探勘和情感分析之研究 17 2.5文獻總結 19 第三章 研究方法 21 3.1問題定義與研究架構 21 3.2資料蒐集方法與預處理 22 3.3詞頻統計和詞雲分析 23 3.4情感分析 24 3.5主題建模 25 3.6過往文獻綜合評比 26 3.7結果驗證 26 第四章 研究結果與分析 29 4.1資料來源與樣品選擇 29 4.2資料蒐集與預處理 30 4.3詞頻統計和詞雲分析 32 4.4情感分析 34 4.5主題建模結果 36 4.5.1 BERTopic 參數設定 36 4.5.2 正面情感因素 38 4.5.3 中性情感因素 41 4.5.4負面情感因素 42 4.5.5主題集群趨勢分析 43 4.6過往文獻綜合評比 47 4.7研究結果小結 52 第五章 結論與未來展望 54 5.1研究結論 54 5.2管理意涵 55 5.3未來研究建議 56 參考文獻 57

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