隨著全球暖化日趨嚴重，人們對於節能減碳的日益重視，根據2015年巴黎協議後台灣的溫室氣體減量目標，設定2030年溫室氣體排放量減量50%，相當於2005年排放量再減20%，有關住宅部門溫室氣體排放減量是刻不容緩。在過去，人們雖然知道要節能，卻不瞭解家中電器產品的個別耗電量，或因心理因素以及個人的背景因素，造成能源的浪費，隨著科技的進步，市面上發展出許多使用資訊通信技術的家庭能源管理系統產品，這些產品可使有上述原因的人們改變以往不永續的行為，達成節能永續目標，但這些產品大多數沒有考量使用者差異進行設計。
因此本研究旨在探討行為改變的心理模型，識別使用者類型，並運用說服科技，分別提出適合不同群體的說服設計策略。首先，透過產品案例的收集，瞭解這類型產品的節能行為與其蘊含的說服策略，再運用文獻的回顧蒐集行為改變理論文獻整理出影響產品節能行為的因素，以說服科技模型為架構進行問卷設計，藉由問卷調查的結果，得知行為改變理論能有效的幫助說服策略設計外，不同的使用者心理因素將會影響使用者的說服策略偏好，以上成果可幫助企業在未來設計此類家庭能源管理系統產品，更能細分目標產品使用者類型與設計出以人為本更具說服力的產品。

As we are paying more and more attention to « Energy Conservation and Carbon Reduction », the products of home energy management system (HEMS) are innovated to help to achieve this objective. However, these products are not generally accepted due to the fact that they are not innovated with the aim of serving different users.

For this reason, this study is going to propose the persuasive HEMS product designs and strategies by taking account of user differences. First, the possible relationship between psychological factors and persuasion is going to be discussed and analyzed by collecting literature on behavioral modification and persuasive technology. Then, the appropriate persuasive design system procedure is going to be aggregated according to the above-mentioned discussion. Afterwards, the questionnaire will be adopted to evaluate different persuasion degrees of persuasive design and strategies for different users in order to find out the best persuasive strategy in regards of user differences. As for persuasive design system procedure proposed by this study, the related industries can improve their own products through such procedure and by comparing the list. In this way, the HEMS products corresponding to the needs of clients can be innovated.

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