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研究生: 白明立
Pai, Ming-Li
論文名稱: Corporate Social Responsibility Strategy on Chemical Pollution: The An-Shun Plant Case
Corporate Social Responsibility Strategy on Chemical Pollution: The An-Shun Plant Case
指導教授: 楊永年
Yang, Yung Nane
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士在職專班
Institute of International Management (IIMBA--Master)(on the job class)
論文出版年: 2009
畢業學年度: 97
語文別: 英文
論文頁數: 87
外文關鍵詞: CPDC, CSR Strategy, Corporate Social Responsibility (CSR), the An-Shun Plant
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  • The An-Shun Plant was located in southern Taiwan with the contamination area of many toxic residual during the Tai-Caustic period. As more media spot and related parties around the An-Shun district keep focus on the compensation plan as well as the recovery work. The determination of corporate social responsibility (CSR) with the strategic formation, planning, and implementation based on An-Shun Plant environmental pollution is the focus of this research. This paper introduces CSR and strategic formation, planning and implementation. The research method includes a semi-constructed interview to understand CPDC’s organization strategy on this typical environmental case. Township leaders as well as the scholars were interviewed. The purpose was to investigate if the organization strategies consist with the CSR. The research finding determined that CPDC has covered the legal and economic responsibility by following the court justices of remediation the areas as well as protecting its shareholders and employees benefits. The strategic formation and planning stages has determined both the legal and economic responsibility holding. However, no ethical and discretionary strategies were found because the passive attitude and only plan or perform after the regulator enforcement. In order to induce the public images, the study suggested CPDC to be more ethical and discretionary during the strategic implementation period.

    ACKNOWLEDGEMENTS I ABSTRACT II TABLE OF CONTENTS III LIST OF TABLES V LIST OF FIGURES VI CHAPTER ONE INTRODUCTION 1 1.1 Research Motivation. 1 1.2 Research Objective. 2 1.3 Research Questions. 4 1.4 Term Definition 4 1.4.1 Corporate Social Responsibility (CSR). 4 1.4.2 CSR Strategy. 5 1.4.3 An-Shun Plant. 5 1.5 Conceptual Framework. 6 1.6 Case – An-Shun Plant. 7 CHAPTER TWO LITERATURE REVIEW 10 2.1 Corporate Social Responsibilities and Strategy. 10 2.2 Strategic Formation 16 2. 3 Strategic Planning. 19 2.4 Strategic Implementation 22 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 24 3.1 Research Method. 24 3.1.1 Semi constructed Interview 24 3.1.2 Recording interview data 26 3.2 Research Design. 27 3.2.1 Research Target 27 3.2.2 Interview Questions 29 3.3 Research Limitation 31 CHAPTER FOUR RESEARCH ANALYSIS 33 4.1 Strategic Formation. 34 4.2 Strategic Planning. 40 4.3 Strategic Implementation. 46 CHAPTER FIVE CONCLUSION AND SUGGESTIONS 50 5.1 Research Finding. 50 5.2 Research Suggestions. 51 5.3 Opportunities for Future Research. 52 REFERENCES 54 APPENDICES 57

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