據內政部戶政司資料統計，結婚人口數逐年下降，而這樣的趨勢在未來只會更顯著。但即使少子化、不婚主義盛行，依然有大批業者想要投入婚宴市場，因在這激烈的婚宴紅海下，仍有相當大的成長空間。近幾年從社會上觀察到年輕人追求個性化的趨勢，且希望能握有婚姻大事的主導權，因此客製化需求與個人化服務被重視的程度也逐漸攀升。以消費者需求為主的平台思維為傳統婚宴產業帶來新衝擊與蛻變的契機。

本研究透由質性研究的單一個案研究法，對新成立的宴會平台「君品Collection」做深入探討，了解該平台是如何運用其飯店優勢，如五星級人員教育訓練、米其林星級廚藝團隊，專業婚禮服務團隊等，結合場地擁有者的閒置資產，為消費者演繹一場獨一無二的客製化婚禮，也為宴會市場注入新活水。
本研究分別與平台上的主要參與者，場地擁有者與消費者做深度訪談，以價值共創的觀點探索平台參與者間的共創價值歷程，說明價值主張在參與者間扮演重要角色，並依照平台營運的時間序為發展架構做研究的鋪陳，說明「君品Collection」如何在兩年多的時間內，參與者彼此在價值創造過程進行資源的運用與交換，而後逐步發展成為平台生態系。
研究結果發現，宴會平台「君品Collection」的成立為傳統婚禮宴會產業導入新思維，以消費者需求為導向，提供一個平台介面媒合供需雙方，並生成一個運作機制與誘因，將人員、組織、資源連結起來，使供需雙方得以在平台上獲益，促成交易並共創價值。以生態系統的觀點，此一平台的發展穩健且踏實的朝自給自足的方向邁進，並也吸引更多不同參與者加入，為傳統產業走向平台經營起了示範作用。

The marriage rate has declined gradually, and this trend will only be more pronounced in the future. However, there are still a large number of businesses want to enter the wedding banquet market.Because there is still considerable room for growth in this fierce Red Sea of wedding banquets. In recent years, it has been observed from the society that young people pursue the trend of personalization, and hope to hold the leading power of marriage affairs.Therefore,the importance of customized demand and personalized service is gradually increasing.The platform thinking based on consumer demand brings new impact and transformation opportunities for the traditional wedding industry.

Through the single case study method of qualitative research, this study makes an in-depth discussion on the newly established banquet platform " PALAIS de CHINE Collection", to know how the platform makes use of its advantages, such as five-star personnel education and training, Michelin star cooking team, professional wedding service team, etc., combined with the idle assets of venue owners. And a unique customized wedding will be performed for consumers, also inject fresh water into banquet Market.

This study conducted depth interviews with the main participants, venue owners and consumers of the platform. From the perspective of value co-creation, this paper explores the process of value co-creation among platform participants, and show that the value proposition plays an important role among the participants. The development framework of research is based on the time sequence of platform operation. This paper explains how the " PALAIS de CHINE Collection " can use and exchange resources with each other in the process of value co-creation in more than two years, and then gradually develop into a platform ecosystem.

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