本研究嘗試瞭解，新產品開發人員的技術相關知識與市場相關知識對於其在工作上的創造力表現之影響，並探討其個人的認知需求、同理心、成長需求強度、組織認同與專業認同等變數之高低程度如何調節知識與創造力之間的關聯。
本研究以高科技公司之產品開發人員為主要樣本來源，總計168個樣本。設計A、B兩份問卷，以郵寄與電子郵件的方式發放問卷，並藉由層級迴歸分析對於本研究所提出的假設進行驗證，分析結果如下：
(一) 新產品開發人員的技術相關知識愈豐富，則其在創造力上的表現則愈好。
(二) 新產品開發人員的市場相關知識愈豐富，則其在創造力上的表現則愈好。
(三) 新產品開發人員的認知需求對於技術相關知識與創造力之關係，具有正向的調節效果。
(四) 新產品開發人員的同理心對於技術相關知識與創造力之關係，具有正向的調節效果。
(五) 新產品開發人員的同理心對於市場相關知識與創造力之關係，具有正向的調節效果。
(六) 新產品開發人員的成長需求強度對於技術相關知識與創造力之關係，具有正向的調節效果。
(七) 新產品開發人員的行銷專業認同對於技術相關知識與創造力之關係，具有負向的調節效果。
本研究之貢獻分述如下。首先，本研究結合了創造力理論的社會觀點與社會心理學觀點，以量化的方式首先分別證實了技術相關知識與市場相關知識對於創造力有正向顯著之影響；另外，本研究證實了新產品研發人員的認知需求程度高、同理心程度高以及成長需求強度高時，將正向調節技術相關知識與創造力之間的關係；同時，高度同理心也將正向調節市場相關知識與創造力之關聯性；最後，行銷專業認同則會負向調節技術相關知識與創造力之間的關係。

This research is going to investigate the influence of market-related knowledge and technology-related knowledge on new product development people (NPD)’s creativity performance. Besides, we explore how the personal factors, including need for cognition, empathy, growth need strength, organizational identification and professional identification, moderate the relationship with knowledge and creativity.
Our main sample came from high-tech firms’ NPD people and totally 168 samples. We designed questionnaire A and B and verified all hypothesis by hierarchical regression analysis. Followings are the results:
1. Both technology and market-related knowledge will be positively related to creativity and bring value to the organization.
2. New product developers’ personal characteristics, including need for cognition, empathy and growth need strength, will positive moderate the relationship between technology-related knowledge and creativity.
3. New product developers’ professional identification in marketing domain will negative moderate the relationship between technology-related knowledge and creativity.
4. Only New product developers’ empathy will positive moderate the relationship between market-related knowledge and creativity.
Our study is the first to integrate the social perspective of creativity theory and theoretical arguments from the social psychology tradition to systematically explore the relationship between individuals’ domain knowledge and creativity performance. We also examine personal factors, namely one’s empathy capability and need for cognition, that have not been studied in the creativity literature. In addition, we treat personal characteristics as moderators to see their impact on knowledge and creativity.

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