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研究生: 孔思期
Kiely, Christopher Paul
論文名稱: Patient Segmentation: A Model For Greater Improvements in Primary Healthcare Providers
Patient Segmentation: A Model For Greater Improvements in Primary Healthcare Providers
指導教授: 偉耶倫
Webb, Alan
學位類別: 碩士
Master
系所名稱: 管理學院 - 國際經營管理研究所碩士班
Institute of International Management (IIMBA--Master)
論文出版年: 2009
畢業學年度: 98
語文別: 英文
論文頁數: 89
外文關鍵詞: Health, Health Systems, Hospitals, Segmentation, Patients, Customers Satisfaction, Marketing.
相關次數: 點閱:78下載:3
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  • The purpose of this study is to garner greater understanding of what elements are important for satisfaction in general hospitals when the notions of illness or disease severity were removed. The concept being, that patients are consumers. They are critical about service delivery and service quality, just as consumers of other services are.
    This is a quantitative study using ‘patient respondent surveys’ to segment patients by demographic data. The aim of this study was to understand what the key factors are to each demographic group. The purpose of this was to uncover new information that can aid hospitals in improving services to patients.
    The results contained within this piece are as follows; Patient’s age has a significant impact on perceived notions of ‘Staff Care’ and ‘Staff Skill’. Patient’s education attained has a significant impact on perceived notions of ’Quality’ and ‘Staff Skill’, but not on ‘Staff Care’. Patient’s affluence has a significant impact on perceived notions of ‘Service’, ‘Facilities’ and ‘Cost’.

    ACKNOWLEDGEMENTS I ABSTRACT II TABLE OF CONTENTS III LIST OF TABLES VII LIST OF FIGURES IX CHAPTER ONE INTRODUCTION 1 1.1 Research Background. 1 1.2 Understanding of Factors Contributing to Satisfaction. 2 1.2.1 The Role of the Hospital in Health Care Systems. 4 1.2.2 Growing Expectations For Better Performance. 5 1.2.3 Changing Needs of Health Care Systems. 6 1.3 Summary. 7 CHAPTER TWO LITERATURE REVIEW 8 2.1 Previous Work. 8 2.2 Varying OECD Member State System. 8 2.2.1 The United States. 9 2.2.2 Switzerland. 10 2.2.3 France. 10 2.2.4 Germany. 11 2.2.5 Sweden. 11 2.2.6 Greece. 12 2.2.7 The United Kingdom. 12 2.2.8 Japan. 13 2.2.9 Turkey. 13 2.2.10 Concluding Country Profiles. 13 2.3 Taiwan NHI. 14 2.4 Models of Excellence. 16 2.5 Related Studies. 18 2.5.1 A Small Scale Study. 18 2.5.2 A Large Study. 19 2.5.3 A Similar Study. 20 2.5.4 A Cross Functional Analysis of Satisfaction Indicators From the US to Korea. 23 2.5.5 State Wide Satisfaction Project In The State of Victoria, Australia. 25 CHAPTER THREE RESEARCH DESIGN AND METHODOLOGY 27 3.1 Introduction. 27 3.2 The Segment. 27 3.3 Construct Measurement. 28 3.3.1 Age. 28 3.3.2 Education. 28 3.3.3 Affluence. 28 3.4 The Survey. 29 3.5 The Sampling Plan. 31 3.6 The Conceptual Model. 31 3.7 Hypotheses to be Tested. 31 3.7.1 Method of Analysis. 32 3.7.2 ANOVA and Post Hoc Scheffe Test. 32 3.8 Conclusion. 32 CHAPTER FOUR RESEARCH RESULTS 33 4.1 Introduction. 33 4.2 Data Collection. 33 4.3 Descriptive Analysis. 34 4.3.1 Demographics. 34 4.3.2 Component Groups. 36 4.3.3 Question Format Rationale. 36 4.4 Factor Analysis and Reliability Tests. 37 4.4.1 Staff Care and Skill. 39 4.4.2 Facilities. 39 4.4.3 Cost. 40 4.4.4 Quality. 40 4.4.5 Service. 40 4.5 ANOVA. 40 4.5.1 ANOVA Tests and Hypothesis Results. 40 4.6 ANOVA Tests Hypothesis 1. 41 4.6.1 Results of ANOVA Tests on Care Components Against Age for Hypothesis 1. 41 4.6.2 Results of ANOVA Tests on Skills Components Against Age for Hypothesis 1. 45 4.6.3 Conclusions H1. 47 4.7 ANOVA Tests Hypothesis 2. 48 4.7.1 ANOVA Tests on Education Affects on Quality. 48 4.7.2 ANOVA Tests on Education Effects on Care: Report. 51 4.7.3 ANOVA Tests on Education Affects on Skills. 52 4.7.4 Conclusion H2. 56 4.8 Hypothesis 3 Test and Results. 56 4.8.1 ANOVA Tests of Affluence Affects on Service. 56 4.8.2 ANOVA Affluence on Facilities. 60 4.8.3 ANOVA Tests of Affluence Affects on Cost. 63 4.8.4 Conclusions H3. 66 4.9 Conclusion. 66 CHAPTER FIVE CONCLUSIONS AND SUGGESTIONS 67 5.1 Research Conclusions. 67 5.2 Additional Areas of Interest. 68 5.2.1 Service Improvements against Willingness to Pay More. 68 5.2.2 Generalized Disapproval and Approval as Reflected by Means. 69 5.2.3 Dissatisfaction. 70 5.2.4 Satisfaction. 71 5.2 Limitations of the Study. 72 5.3 Suggestions. 72 REFERENCES 74 APPENDICES 76 Appendix 1: English Survey 76 Appendix 2: Chinese Survey 84

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