本論文的研究目的在於檢視跨國企業的企業家精神如何影響其海外進入策略。本研究就企業家精神的三個構面—創新精神、冒險精神、以及主動精神—對跨國企業在 海外市場設立獨資子公司或是合資子公司的進入模式選擇之影響分別建立假設。而本研究也進一步檢視文化距離這項外部環境因素對於上述假設關係的調節影響。

　　實證結果支持了部分的研究假設。本研究發現，當跨國企業的創新精神越高時，它越可能選擇以成立獨資子公司的模式進入海外市場。另外也發現，當具有越高度冒險精神的跨國企業進入一個與本國文化距離越遙遠的國外市場時，它越可能選擇以成立獨資子公司的模式進入該市場。

　The purpose of this thesis is to investigate how corporate entrepreneurship (CE) affects the multinational company’s (MNC) foreign entry strategies. Three dimensions of corporate entrepreneurship—innovation, risk-taking, and proactiveness—are hypothesized to have influence on the MNC’s foreign entry decision between setting up wholly-owned subsidiaries and forming EJVs. Further, the moderating effects of cultural distance on the CE-entry mode relationships are also examined. The results show partial support for my conjectures. It has been found that the higher an MNC’s degree of innovation, the more likely it will opt for wholly-owned subsidiary (WOS) as the mode of foreign entry. It is also found that an MNC with higher risk-taking propensity would be more likely to enter foreign markets characterized by greater cultural distance from its home country through wholly-owned subsidiaries.

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