現今科技、網路與行動設備普及，大眾懂得利用高度連結的資訊網路，分享使用產品與服務的心得，他們希望自己的意見能被產品與服務的供應端採納。企業也日益重視與利害關係人的溝通，價值共創法應運而生。價值共創觀點強調企業與利害關係人一起解決共同與個別的問題，同時創造共同與個別的價值。而企業可以建構平台作為與利害關係人的接觸媒介，平台可以透過雙邊或多邊的參與，提升平台網路效應，讓價值共創模式在企業與利害關係人之間具體實踐出來。

平台上參與共創的利害關係人可以有企業的供應端，也可以有企業的顧客端。平台的運作規則與設計必須能夠促進供應端與顧客端產生正向、多元的互動，供應端透過平台上的互動可以得知有什麼樣的需求，才會有意願產生相對應的供給；而顧客端在平台上也能夠回饋供應端，如此互動後才能夠為彼此創造價值。

在產業的供應鏈當中，包含了企業的供應端與顧客端，整個供應鏈上的企業經由合作，方能形成供應鏈夥伴關係。合作的共同目標是為了降低供應鏈系統成本、解決共同與個別的問題，以及保持合作夥伴之間運作的一致性。若是能夠建立供應鏈的價值共創平台，則供應鏈夥伴能夠在平台上串連彼此的問題、整合資源並一起解決問題、創造價值。相較於單一企業在有限的時間與資源之下，供應鏈夥伴在平台上進行價值共創，較有機會獲取更多資源，取得共同與各自的競爭優勢。

本研究以探究個案實例作為文獻與理論的印證，因此採用質性研究作為主要的研究方法，選擇了建材產業的「Purity Family」之無毒生活平台作為本研究的個案。在研究方面除了相關次級資料的搜集，也選擇個案企業的創辦者與工作夥伴，進行深入訪談。本研究的研究目的為：探討建材產業之供應鏈平台如何進行價值共創，研究問題包含：為何供應鏈需要進行價值共創？如何設計與建立供應鏈平台的運作模式？如何選擇共創參與者？共創者參與的動機為何？如何管理供應鏈平台的成果？以及對平台上各個角色與整體供應鏈將產生什麼價值？等，以使供應端與顧客端之共創參與者能透過價值共創法來解決問題、創造價值。

The service-led logic proposes the value of the customer's experience and subverts the previous thinking of the producer based on the value of the product. The three main processes of value creation are: customers, suppliers, encounters, and encounter processes provide customers with the opportunity to interact with suppliers, allowing customers to participate in the production process, interact with producers, and create value for each other.

This study takes the supply chain as an example to try to understand whether the participants in each production process have the opportunity to interact with other manufacturers in the production stage from upstream manufacturers to final customers. If it is to provide an encounter process, such as a platform, what is the value creation process of the participants in the supply chain interacting on the platform?

The supply chain and platform have not yet merged together in the previous literature. This study summarizes the above issues with value co-creation perspective.

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