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研究生： 陳玉偉
Chen, Yu-Wei
論文名稱： 製造商與客戶於供應商選擇、訂單數量與價格協商之研究
The Study of Supplier Selection, Order Quantity and Price Bargain between Manufacturer and Customer
指導教授： 謝中奇
Hsieh, Chung-Chi
學位類別： 碩士
Master
系所名稱： 管理學院 - 工業與資訊管理學系碩士在職專班
Department of Industrial and Information Management (on the job class)
論文出版年： 2015
畢業學年度： 103
語文別： 中文
論文頁數： 52
中文關鍵詞： 半導體封裝 、導線架 、報童模型 、納許協議賽局
外文關鍵詞： Semiconductor industry, Leadframe, Newsvendor model, Nash bargaining game
相關次數： 點閱：133  下載：12 
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    • 在半導體封裝產業中，原物料供應商的選擇通常是只由製造商單方面決定，而價格往往為製造商選擇原物料供應商的主要考量因素，在傳統觀念中，通常認為低價格的原物料必將帶來較高的獲利水準。然而，隨著時代的變遷，供應鏈中成員彼此間的關係越來越緊密，選擇原物料供應商已漸漸不再只由製造商單方面決定，而且選擇的條件也漸漸將價格以外的其它因素納入考量。
    本研究在一個只包含二間原物料供應商、一間製造商與一間客戶的供應鏈結構中，針對單一週期的產品，透過報童模型(Newsvendor Model)分析具備不同品質水準與價格的供應商，對於客戶訂購數量、製造商利潤與客戶利潤的影響；另外也透過納許協議賽局(Nash Bargaining Game)來分析探討製造商與客戶針對半成品售價進行協商議定的行為。
    研究結果顯示，低價格的原物料供應商並未對製造商與客戶帶來較高的利潤；除了價格之外，品質的表現亦為影響製造商與客戶利潤水準的重要因素；而製造商與客戶的生產良率不只會影響自身利潤，也會影響彼此的利潤，在本研究個案中客戶生產良率甚至會對製造商的利潤呈現反向的影響；而透過協商議定之後的價格確實會替雙方創造出更高的獲利空間。

    In the semiconductor industry, raw materials supplier selection is usually determined by the manufacturer, and price is the major considerations for the manufacturer. The traditional view point is that, low price of raw materials will lead to higher profit. However, as supply chain members are getting closer to each other, supplier selection is no longer the decision of the manufacturer, and factors other than price shall be considered.
    This study considers a supply chain structure which includes two raw material suppliers, a manufacturer, and a customer, and analyzes the order quantity and profitability impact for the manufacturer and the customer by using the newsvendor model and the Nash bargaining game.
    The numerical results revealed that, choosing a lower-price supplier does not brings higher profits for the manufacturer and the customer, higher production yield of the customer may decrease the manufacturer’s profit, and the bargained price leads to higher profits for the manufacturer and the customer.

    摘要 ....................I EXTENDED ABSTRACT ....................II 誌謝 ....................V 表目錄 ....................IX 圖目錄 ....................X 第一章 緒論 ....................1 1.1 研究背景與動機 ....................1 1.2 研究目的 ....................2 1.3 究範圍及重要性 ....................3 1.4 研究架構 ....................4 第二章 文獻探討 ....................6 2.1 IC生產製程簡介 ....................6 2.2 導線架 (Leadframe)簡介 ....................8 2.2.1 種類 ....................8 2.2.2 產品應用 ....................9 2.2.3 供應商概況 ....................9 2.3 報童模型(Newsvendor Model) ....................10 2.4 納許協議賽局(Nash Bargaining Game) ....................12 2.5 小結 ....................18 第三章 模式建構 ....................19 3.1 情境描述 ....................19 3.2 研究假設 ....................20 3.3 符號設定 ....................21 3.4 模式建立 ....................22 3.4.1 客戶的利潤模式 ....................23 3.4.2 製造商的利潤模式 ....................25 3.4.3 價格協議方法 ....................26 第四章 數值分析 ....................28 4.1 參數設定 ....................28 4.2 參數分析 ....................29 4.2.1 未進行協商議價前，製造商半成品售價的影響 ....................30 4.2.2 製造商生產良率的影響 ....................35 4.2.3 客戶生產良率的影響 ....................38 4.2.4 進行協商議價後，製造商半成品售價的影響 ....................41 4.3 小結 ....................45 第五章 結論與未來研究方向 ....................47 5.1 結論 ....................47 5.2 未來研究方向 ....................48 參考文獻 ....................50

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