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研究生: 張京農
Chang, Ching-Nung
論文名稱: 以商業網模式篩選種子網路創業團隊之實務探討
An Exploratory Research on Selecting Internet Seed Startup by Business Webs Model
指導教授: 王明隆
Wang, Ming-Long
學位類別: 碩士
Master
系所名稱: 管理學院 - 經營管理碩士學位學程(AMBA)
Advanced Master of Business Administration (AMBA)
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 111
中文關鍵詞: 商業網模式網路創業種子期創投評估
外文關鍵詞: Business Webs Model, Internet Startup, Seed Venture Investment
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  • 透過網路產業商業模式、數位經濟與 N 世代消費者特性及資源基礎論等觀點,本研究探討了以商業網模式,篩選種子期網路新創團隊之初步理論架構。研究者認為評估種子期新創團隊,需要從商業模式探討其價值創造方式,然後根據其產品特性評估創業團隊是否擁有進入市場之資源能力,待確認其產品服務有市場接受度之後,則需評估競爭對手是否不容易進行模仿,使得創業團隊享有競爭優勢,得以快速成長。
    透過創業團隊資料之系統性分析討論,本研究提出初步之篩選準則。當創業團隊成功銷售其產品服務時,若該團隊掌握複雜的顧客或廠商關係,將較能夠創造競爭優勢,具有快速成長潛力。當尚未成功銷售其產品服務時,若該團隊擁有技術能力及過去成功的產業經驗,將可有效降低管理及事業風險,因其成功機率較高,值得進一步評估觀察。
    種子創業團隊由於未有穩定獲利,市場高度不確定性,使其無法適用於財務觀點下的獲利評估模型。而由於本研究採用資源基礎論及商業網模式分析方式,可對創業團隊資源能力進行評估,探討初期獲得市場成功之可能性,因此在學術上會有其重要貢獻。在實務上,則可透過本研究,了解各商業模式下,如何評估創業團隊資源能力,提供創投業者投資篩選之具體建議,以及網路創業者如何在種子階段,針對擁有的資源能力,選擇合適商業模式並開發其產品服務的建議。

    The conventional financial analysis model of startup valuation does not allow for seed stage application that includes unstable profit and uncertain market condition. This article is to explore an initial research framework of selecting seed Internet startup based on the business-webs model, attributes of digital economy, net generation and resources-based theory. In this study, startup selection is divided into two parts, including market acceptance and competitive advantage. This study collects the data from AppWorks Ventures Demo show during 2010-2014. Through systematic analysis, this study proposed the initial startup selection principles. When seed startup have the market track record and
    social complexity between suppliers and buyers, they are more likely to build competitive advantage and grow fast. When startup not yet to have the track record but have the technical capabilities and successful history, they can efficiently reduce management and business risk and worth further observation.

    摘要⋯I Abstract⋯II 誌謝⋯VI 目錄⋯i 表目錄⋯iii 圖目錄⋯iv 第一章 緒論⋯1 第一節 研究背景與動機⋯1 第二節 研究目的⋯2 第三節 研究對象與範圍⋯3 第四節 研究架構⋯3 第五節 預期研究價值⋯5 第二章 文獻探討⋯6 第一節 新創公司生命週期⋯9 第二節 創投資金類型、投資動機與管理方式⋯16 第三節 投資評估準則⋯23 第四節 數位經濟與商業網模型⋯33 第三章 研究方法⋯46 第一節 資料蒐集⋯46 第二節 樣本挑選與描述⋯47 第三節 樣本資料分類⋯49 第四節 紮根理論研究限制⋯53 第四章 資料分析與討論⋯54 第一節 市集型⋯55 第二節 聚集型⋯59 第三節 價值鏈型⋯67 第四節 聯盟型⋯75 第五節 網路配銷型⋯81 第六節 小結⋯86 第五章 結論⋯90 第一節 結語⋯90 第二節 研究限制與不足⋯93 第三節 未來研究議題⋯94 第四節 投資建議⋯95 第五節 創業建議⋯96 參考文獻⋯97 附錄一 之初創投歷年育成新創團隊之清單⋯106

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