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研究生: 蘇子傑
Su, Tzu-Chieh
論文名稱: 運用案例式推理輔助產品服務系統創新
Using Case-Based Reasoning to Assist Innovation for Product Service Systems
指導教授: 施勵行
Shih, Li-Hsing
學位類別: 碩士
Master
系所名稱: 工學院 - 資源工程學系
Department of Resources Engineering
論文出版年: 2014
畢業學年度: 102
語文別: 中文
論文頁數: 154
中文關鍵詞: 服務創新產品服務系統案例式推理
外文關鍵詞: Service Innovation, Product Service Systems, Case-Based Reasoning
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  • 由於人類對於產品的過度消費,造成環境的問題日益惡化。因此必須透過產品結合服務或是產品被服務取代的產品服務系統(PSS)概念,達成去物質化(dematerialization)的目標,以期能有效降低環境衝擊。因此傳統的消費行為如果要轉換成產品服務系統當中的租賃、共享,勢必會造成顧客需求與使用型態的轉變,產品與服務也必須有所創新。而本研究之目的為協助產品服務開發者進行創新,透過建構相關的知識模型,探討創新的類型;運用羅吉斯迴歸分析與案例式推理法,能夠提供創新的建議。
    本研究運用顧客需求驅動創新的想法,視產品特性、市場脈絡為影響創新的中間因子,從而建構出創新模型。研究初期蒐集一百個租賃、共享的創新案例,探討每個案例中需求與創新之間的關聯,建立「產品特性」、「顧客需求」、「市場脈絡」、「硬體創新」、「服務創新」五個構面,形成顧客需求驅動的創新(領域)模型。接著為了獲取創新建議,運用羅吉斯迴歸分析方法,建立創新模型之間的量化關係,找出創新的驅動因子。再來運用案例式推理法建構出輔助創新的工具,將案例搭配領域模型存入Access資料庫,形成一套創新輔助系統。使用者能透過顧客需求、產品特性、市場脈絡的輸入,藉由本系統快速得到硬體、服務創新建議,進而有助於產品服務系統的開發。

    Due to human over-consumption, result in serious environmental problems. Through a combination of products and services or products replaced by a service which is called product service system (PSS) concept achieve dematerialization targets so as to reduce the environmental impact effectively. If purchasing behavior had to become leasing or sharing of PSS, it causes changes in customer demand and use patterns. Product and service must be innovation in order to match this change. This research purpose is to assist developers in innovating; therefore, we construct the relevant knowledge model to explore innovation type. Using logistic regression analysis and case-based reasoning can provide innovation advice.

    This research using the idea of customer demand-driven innovation, depending on the product features and market context affecting innovation in the middle, construct a model of innovation. First this research collect one hundred leasing or sharing innovation cases and then explore the relationship between demand and innovation in each case so as to construct the "product characteristics" "customer demand" "market context" "hardware innovation" "service innovation "five dimensions, forming a demand-driven innovation (domain) model. Then in order to obtain innovation suggestion and impact factor, using logistic regression analysis establish the quantitative relationship between innovation model. Finally using case-based reasoning to construct an innovation-assisting tools combing cases with domain model insert into Access database; Consequently, they become a set of innovation-assisting system. Users can enter product characteristics, customer demand and market context, getting the hardware and service innovation suggestion quickly. The system will contribute to the developers of PSS.

    摘要 I Extended Abstract II 誌謝 IX 表目錄 XII 圖目錄 XIII 第一章、緒論 1 1.1 研究動機與背景 1 1.2 研究目的 3 1.3 研究流程 4 第二章、文獻探討 6 2.1 產品服務系統 6 2.1.1 產品服務系統概念 6 2.1.2 產品服務系統分類 7 2.1.3 產品服務系統之效益 10 2.1.4 產品服務系統之創新 11 2.2 服務創新 14 2.2.1 服務的定義 14 2.2.2 服務創新的模式 14 2.2.3 服務創新的構面 15 2.2.4 服務品質與創新類型 21 2.2.5 創新之迴歸分析 22 2.3 需求驅動創新 23 2.4 案例式推理 26 2.4.1 案例式推理運作方式 26 2.4.2 案例式推理之應用 28 第三章、創新模型與案例庫建構 30 3.1 研究架構 30 3.2 需求導向之產品服務系統創新模型 33 3.2.1 產品特性構面 36 3.2.2 顧客需求構面 43 3.2.3 市場脈絡構面 45 3.2.4 硬體創新構面 46 3.2.5 服務創新構面 48 3.3 創新模型之統計羅吉斯迴歸模型 52 3.4 案例庫之建立 55 3.4.1 案例蒐集來源 55 3.4.2 案例篩選 56 3.4.3 形成案例描述檔(profile) 57 3.4.4 案例描述檔之介紹 58 3.4.5 案例索引與索引值說明 62 3.5 案例式推理過程 65 第四章、創新輔助系統開發與統計分析 67 4.1 創新模型之統計羅吉斯迴歸(Logistic Regression)模型結果 67 4.1.1 模型建構 68 4.1.2 模型預測創新發生機率 76 4.2 創新輔助系統之開發 82 4.2.1 系統架構 82 4.2.2 功能分析 83 4.3 硬體創新與服務創新之變數相關分析 91 4.4 實例說明 94 4.4.1 嬰兒車租賃 94 4.4.2 跑步機租賃 103 4.5 案例式推理與羅吉斯迴歸之系統驗證 105 第五章、結論與建議 110 5.1 結論 110 5.2 建議 112 參考文獻 113 附錄A:產品特性構面與索引 128 附錄B:顧客需求構面與索引 131 附錄C:硬體創新構面與索引 134 附錄D:Jassen等人(2013)服務創新類型 136 附錄E :服務創新構面與索引 138 附錄F:案例資料總表 141 附錄G:創新羅吉斯迴歸模型之變數定義 148 附錄H:搜尋創新型態VBA程式碼 150 附錄I:硬體創新與服務創新之相關係數表 153

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    35. ProtoMedia
    http://www.ithome.com.tw/itadm/article.php?c=48627
    36. 恆邦(亞洲)有限公司
    http://www.ever-fine.com/sdp/121194/3/pd-1001674/3427703-502017.html
    37. Betterplace
    http://www.betterplace.com/Our-Story
    38. Redbox
    http://www.redbox.com/l
    39. Netflix
    https://signup.netflix.com/global
    40. Ahrend
    http://www.ahrend.com/
    41. 漾寶貝親子俱樂部
    http://www.youngbaby.com.tw
    42. Clear Channel Sverige AB企業
    http://www.citybikes.se/home
    43. Amazon
    http://www.amazon.com/gp/feature.html?ie=UTF8&docId=1000702481
    44. 傳啟有限公司
    http://www.life.url.tw/Products.asp?a=17&showq=1
    45. 力群西服有限公司
    http://www.leecheen.com/suits.html
    46. Autolib’
    https://www.autolib.eu/
    47. Rent Fitness Equipment Company
    http://www.rentfitnessequipment.com/
    48. 聖大造景園藝公司
    http://www.shengda-sd.com/
    49. Boyabo
    http://www.116.tv/
    50. 鴻山開發有限公司
    http://www.horngsha.com.tw/index.php
    51. Cort
    http://www.cort.com/furniture-rental/herman-miller
    52. 日建租賃工業株式會社
    http://www.iog.ncku.edu.tw/files/archive/612_db2f6a5e.pdf
    53. Gispen
    http://www.gispen.com/
    54. Epson
    http://www.epson.com.tw/ExploreEpson/Detail/a0e73fc9-2a0c-444e-8c16-700055e91ccf
    55. 十大書坊
    http://www.bookcafe.com.hk/
    56. e書漫
    http://sensingthefuture.net/1.html
    57. 永慶
    http://gb-www.digitimes.com.tw/tw/B2B/Seminar/Service/download/051A004120/DAF_1000412_009.pdf
    58. Artiscle
    http://www.artsicle.com/
    59. 特樂通股份有限公司
    http://www.nownews.com/2013/10/03/153-2992708.htm
    60. 奇異航太(GE Aviation)
    http://www.gecas.com/en/engine.html
    61. Rent The Runway
    http://www.renttherunway.com/rtr_home
    62. Airbnb
    https://www.airbnb.com.tw/
    63. Luxemi
    http://luxemi.com/index.php/
    64. 方塊書
    http://www.funbooks.com.tw/112.asp?x=a3
    65. 金典全自動麻將桌
    http://tw.myblog.yahoo.com/go2008jingdian-go2008jingdian/
    66. Tobey’s
    http://tw.myblog.yahoo.com/playgamestw/
    67. 北京功吉天昊貨架有限公司
    http://www.tianhaohuojia.com/huojia/16.html
    68. VistaJet
    http://www.vistajet.com/
    69. MAC BIKE
    http://macbike.nl/
    70. 魔術方塊摺疊車專賣店
    http://goods.ruten.com.tw/item/show?21206225241827
    71. Planetfone
    http://www.planetfone.com/coverage.htm
    72. 租手機網
    http://www.zushouji.com/play.html
    73. 尚原國際(股)公司
    http://www.coffeehome.com.tw/Model.html
    74. 昱陞科技
    http://www.3cleasing.com/index.html
    75. 綠巨人企業社
    http://shopping.pchome.com.tw/?mod=item&func=exhibit&IT_NO=DCAE2X-A65489419
    76. 摩爾空間
    http://www.morespace.com.tw/about/
    77. 中華通路租賃股份有限公司
    http://www.tprc.com.tw/
    78. AZUMA
    http://www.azuma.com/index.asp
    79. Bag Borrow or Steal Inc.
    http://www.bagborroworsteal.com/
    80. iVideo
    http://www.ivideo.com.tw/
    81. SolarCity
    http://www.solarcity.com/
    82. E-Z Rentals
    http://shopezrentals.com/
    83. GameFly
    http://www.gamefly.com/about-us/default/#.UnRr6HCmhfc
    84. 蘋果屋
    https://www.rent-camera.com.tw/
    85. IBM Taiwan
    http://www.ibm.com/tw/zh/
    86. Motit
    http://www.motitworld.com/eng/
    87. Leaseplan
    http://www.leaseplan.com/pu/en/

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