由於科技的進步以及市場的快速變遷，產品生命週期已較以往縮短了許多。而顧客的需求不斷地改變，如何將新科技應用到產品上，在最短的時間內開發出創新且符合市場需求的產品，以提升產品開發績效變成每間企業必須追求的目標。過去研究中，供應商的參與、使用者的參與、活動的改善、以顧客為導向的開發設計以及市場導向等因素，皆會影響產品開發的績效。
本研究以政府所推動「產業電子化ABCDE計劃」中之E計劃協同設計廠商為對象，進行市場導向、顧客知識管理以及產品開發績效之整合性關聯探討。本研究將市場導向分為顧客導向及競爭者導向，產品開發績效則定義為縮短產品上市時間、提昇顧客滿意度、提昇研發品質以及提昇研發能力四種。在衡量市場導向以及產品開發的績效表現之後，本研究發現市場導向程度越高的公司，其顧客知識管理的需求越高；而顧客知識管理做得越好，產品開發的績效也就更顯著。此外本研究發現研究對象普遍會利用資訊科技的輔助來達到顧客知識管理的目的，因此企業若要有好的顧客知識管理績效，必須先從資訊科技的妥善運用開始。
此外本研究提出了一設計鏈之顧客知識管理架構建議，本架構以市場導向與資訊科技的觀點出發，指出企業要進行顧客知識管理，首先必須重視顧客知識的獲取及整合，在資訊科技的配合上也必須要能符合這兩大構面的需求；此外組織文化會深刻地影響員工的行為，因此企業必須發展深度的市場導向文化，並將市場導向視為顧客知識管理架構的一部分，如此一來顧客知識管理較有成功的機會。最後本研究亦針對同為導入協同設計的個案公司，以本研究之建議架構為基礎，實際探討企業在進行顧客知識管理時，可能面臨的挑戰及解決方法，並提出管理上的意涵。

The life cycle of a product has become shorter due to the progress of technology and fast changing market. It is more difficult to meet the changing demand of customers in the application of new technology on product development nowadays. In this circumstance, literature reported that early involvement by either customer or supplier, customer oriented product development, and market orientation are all key factors which affect product development performance.
This study examines the relationships among market orientation, customer knowledge management, and product development performance, using six companies which involved the collaboration design “E plan” as samples. It is found out that the higher intent of market orientation, there is more demand of customer knowledge management, where the better customer knowledge management is applied, the product development performance is better. This study also verifies that all the case companies use information technology (IT) to manage their customer knowledge.
A customer knowledge management framework is developed based on the culture of market orientation and the use of information technology. It is assumed that a company requires to capture and to integrate customer knowledge and to fit the IT for the demands in order to better use of customer knowledge management. While the organizational culture will deeply influence the behaviors of employee, there is a need to develop a highly market orientation and view it as a part of customer knowledge management architecture. This thesis also extends the framework to other case company to discuss the challenges and solutions in the implementation of customer knowledge management where the managerial implications are discussed.

【中文部分】
1.經濟部ABCDE計劃研究成果彙編，2005。

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【網站部分】
1. 瑞軒科技，http://www.amtran.com.tw/index.jsp
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4. 大同公司，http://www.tatung.com/b5/
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6. 華通電腦，http://www.compeq.com.tw/home.htm