根據文獻探討的內容，發現綠色知識與環保意識對態度具有影響力，而過去購買經驗與知覺行為控制之間具有關聯，再搭配計畫行為理論去發展出研究架構和假設。
本研究最終結果顯示：1.當消費者的綠色知識與環保意識越高，其態度和購買意圖亦會隨之提升。2.當消費者之過去購買經驗越多，其知覺行為控制能力和購買意圖亦會隨之提升。3.當消費者之態度和知覺行為控制能力越強，其購買意圖亦會隨之提升。4.消費者會將其購買意圖轉換為實際行為，而不會光說不練。5.態度為「綠色知識與環保意識」和「意圖」之中介變數。6. 知覺行為控制為「過去購買經驗」和「意圖」之中介變數。

Environmental problems are imminent, coupled with rapid growth in fast moving consumer goods. If consumers keep choosing non-green products, it will make environmental problems further deterioration.
The objective of this study is to measure the impacts of green knowledge、 environmental awareness and buying experience on consumers’ intention and behavior. Beside, the appropriate results in this study can help green product manufacturers to adjust their strategies.
This study uses four kinds of statistical methods, factor analysis, reliability analysis and regression analysis to understand whether there is consistency in the questionnaire and meaningless questions. Most important of all is to understand whether there is a linear relationship between variables.
The results of the research are as following:
(1)By enhancing the consumers’ green knowledge、environmental awareness and attitude to directly or indirectly enhance consumers’ intention of buying green products .
(2)Buying experience and perceived behavior control can have a positive impact on the intention of consumers to buy green products.
(3)The consumers’ intention to buy green products have a positive impact on the behavior, it means consumers will do things into practice.
(4)Attitude and perceived behavioral control have mediation effect.
There are still many green products are not part of the fast moving consumer goods, so we can focus more on different types of green products, to understand whether there are different factors will affect consumers’ intention and behavior to buy green products.

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