在探討業務行銷人員經營客戶成功與否的要件中，對於外貌影響研究較少。本研究試圖補充文獻缺口，探討外貌吸引力對業務人員業績表現的影響。本研究選擇了20名N公司資滿三年且符合研究規範的業務人員為受評者。研究結果發現在控制外貌可信度、年齡、年資、學歷、婚姻等個人性質後，業務人員的外貌吸引力與其業績量呈現顯著正相關，代表業務人員的外貌吸引力對於業績是有正面幫助的。此外，研究發現年資愈高的業務人員，業績表現也愈好。老虎性格的業務人員也有較亮眼的業績表現。
關鍵字：業務人員、業績、外貌吸引力。

In discussing the factors of success of business marketing personnel in managing customers, there are few studies on the influence of appearance. This study attempts to fill a literature gap and explore the impact of physical attractiveness on business performance. In this study, 20 salesperson of N company who have been in business for more than three years and meet the research standards are selected as reviewers. The results of the study find that after controlling for personal characteristics such as appearance trustworthiness, age, seniority, education, marriage, etc., the appearance attractiveness of salesperson was significantly positively correlated with their performance, indicating that the appearance attractiveness of salesperson was positively helpful to performance. . In addition, the study find that the more senior the business people, the better the performance. The salesperson with tiger character also have a brighter performance.

許馨予，2010，容貌對工作選擇與薪資之影響─ 以金融保險業務人員為例，國立中央大學人力資源管理研究所碩士論文。
黄玖立與田媛，2018，"美貌能提高创业收入吗?，财经研究，第44卷第11期，頁139-152。
金寶玲等人，2011，消費者對壽險業務員性別刻板印象、服務接觸知覺感受與顧客反應關係之研究，經營管理論叢特刊，頁127-142。
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