近年來，越來越多的城市藉由舉辦城市大型活動，以促進地方經濟發展與觀光產業，並刺激地方改善城市問題。城市活動的舉辦也使大眾城市體驗發生改變，影響大眾與城市空間關係。另隨著Web2.0出現，社群媒體不僅提供大眾表達個人想法的管道，也使政府單位取得公眾意見，同時成為觀察大眾與城市社會關係的管道。用戶產生大量自願數據，包括評論、觀察、圖像、地理資訊，對都市規劃具有價值。
本研究探討舉辦大型活動對台灣城市的影響，並藉由社群媒體瞭解使用者的景觀偏好。2022基隆城博會為一地方政府主導之城市活動，以城市作為展場展現基隆多元特色，博覽會使公、私單位與市民大眾共同參與而完成，吸引了101萬的旅遊人次。本研究以2022基隆城市博覽會作為研究對象，蒐集2022年1月至2022年12月關於基隆旅遊景點之打卡文章，瞭解該活動所帶動之空間改造與景點關注度的變化，並探討其對景點熱度、大眾景觀元素偏好。藉由社群媒體所提供之自願性數據進行分析，比較城市活動前、中、後期大眾旅遊打卡景點之熱點變化，以及臨時性與永久性空間改造對景點熱度及景觀元素偏好之影響。其次，蒐集於城市活動而空間改造區域之圖像進行圖像辨別，歸納大眾偏好的基隆景觀元素，瞭解城市活動與景點關注度關係。
研究結果顯示城市活動對地方觀光有正面影響，同時可提升城市旅遊熱度，亦瞭解大眾在不同區域旅遊的景觀偏好，特別是自然水體、港口、歷史建築、歷史老屋、裝置藝術和市集…等景觀特徵為影響旅遊熱度的關鍵因素。而臨時性空間的出現也提升社群媒體用戶對永久性空間的關注度。同時，本研究也將探討活動前、中、後期景點熱度的變遷，以評估城市活動對於空間的影響力。本研究結果將可瞭解大眾的景觀偏好與景點熱度趨勢，作為未來城市活動計畫規劃之參考，以提升地方觀光之活力。

In recent years, cities have increasingly hosted large-scale events to boost local economies and tourism, simultaneously addressing urban issues. The advent of Web 2.0 has revolutionized public engagement, with social media emerging as a pivotal platform for expressing personal views, gathering public feedback, and analyzing the public’s relationship with urban spaces. This wealth of user-generated content, including reviews, observations, images, and geospatial data, is invaluable for urban planning.
This study focuses on the 2022 Keelung City Expo, a government-led event that showcased the city's diversity and drew over a million visitors. By analyzing check-in posts on social media from January to December 2022, the research assesses the event's impact on spatial transformation and attraction attention in Keelung. It explores changes in the popularity of attractions and public preferences for specific landscape elements before, during, and after the event. The study also examines how temporary and permanent spatial modifications influence these factors.
Results highlight the positive effects of urban events on local tourism and city attraction popularity. Key landscape features influencing tourism include natural water bodies, ports, historic buildings, and art installations. The presence of temporary spaces during the event notably increased attention to permanent spaces. This study sheds light on public landscape preferences and attraction trends, offering valuable insights for future urban event planning to invigorate local tourism and enhance the vibrancy of urban life.

一、中文
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羅唯瑄(2020)。透過社群媒體數據探討歷史街區景觀偏好之研究—以府城歷史街道為例(碩士論文)。取自臺灣博碩士論文系統。
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