簡易檢索 / 詳目顯示

研究生: 許玄新
HSU, HSUAN HSIN
論文名稱: 資源調和視角下技術型新創企業的創業歷程研究:以擎壤科技為例
Resource Orchestration in the Entrepreneurial Journey of Technology-Based Startups: A Case Study of EarthGen Technology
指導教授: 周信輝
Chou, Hsin-Hui
學位類別: 碩士
Master
系所名稱: 管理學院 - 企業管理學系
Department of Business Administration
論文出版年: 2026
畢業學年度: 114
語文別: 中文
論文頁數: 74
中文關鍵詞: 技術型新創 、創業歷程 、資源調和理論 、資源建構 、資源綑綁 、資源運用 、技術商業化 、個案研究
外文關鍵詞: technology-based startups, entrepreneurial process, resource orchestration theory, resource structuring, resource bundling, resource leveraging, technology commercialization, case study
相關次數: 點閱:106  下載:0 
分享至:
查詢本校圖書館目錄 查詢臺灣博碩士論文知識加值系統 勘誤回報
  • 技術型新創企業通常以研發成果或專業技術作為創業基礎,然而技術本身並不必然能轉化為市場成果。新創企業在創業歷程中,往往面臨資源不足、產品化困難、市場驗證不確定、通路不足、組織能力尚未成熟與規模化挑戰等問題。因此,如何在不同發展階段中取得、整合與運用資源,成為技術型新創能否完成商業化與持續成長的重要關鍵。
    研究發現,技術型新創由技術專案走向正式企業營運的關鍵,不僅在於技術完成,而在於技術是否能被市場購買、使用與檢驗。創業初期的核心挑戰不只是缺乏資金或人才,更在於創辦團隊是否具備辨識資源需求的能力。進一步而言,本研究提出「資源需求辨識」作為技術型新創進行資源建構之前置條件,指出早期創業團隊的困難不只是資源不足,更在於尚未能清楚判斷企業進入市場時所需的商業、服務、通路與組織管理資源。進入成長期後,產品化與服務化是技術資源轉化為商業能力的重要資源綑綁機制。到了擴張期,外部投資、大型企業合作、通路合作與策略聯盟則成為技術型新創放大既有能力、進入新市場與推動規模化的重要資源運用機制。
    本研究之理論貢獻在於整合創業歷程與資源調和理論,說明技術型新創企業的發展並非線性地由資源建構、資源綑綁到資源運用依序發生,而是在不同創業階段中持續進行三項資源調和行動。實務上,本研究建議技術型新創應及早補足商業經營知識,區分政府補助與市場收入,建立產品化與服務化流程,並在擴張期善用外部大型企業資源與策略聯盟,以提升企業成長與市場擴張能力。

    Technology-based startups often begin with research outcomes or specialized technological capabilities. However, technology alone does not necessarily lead to market success. During the entrepreneurial process, startups frequently face resource constraints, difficulties in productization, uncertain market validation, weak distribution channels, immature organizational capabilities, and challenges in scaling. Therefore, the ability to acquire, integrate, and deploy resources across different development stages becomes critical for commercialization and sustained growth.
    The findings indicate that the formation of a technology-based startup depends not only on technological completion, but also on whether the technology can be purchased, used, and validated by the market. In the early stage, the core challenge is not only the lack of capital or talent, but also whether the founding team can identify its critical resource needs. In the growth stage, productization and servitization serve as important mechanisms for transforming technological resources into commercial capabilities. In the expansion stage, external investment, collaboration with large corporations, channel partnerships, and strategic alliances become key mechanisms for amplifying existing capabilities, entering new markets, and achieving scale.
    This study contributes to the literature by integrating the entrepreneurial process perspective with resource orchestration theory. It suggests that the development of technology-based startups does not follow a simple linear sequence from resource structuring to bundling and then leveraging. Instead, these three resource orchestration actions occur continuously across different entrepreneurial stages. Practically, this study suggests that technology-based startups should develop business management knowledge early, distinguish government subsidies from market revenue, establish productization and servitization processes, and leverage external corporate resources and strategic alliances during the expansion stage.

    摘要 I Abstract II 誌謝 V 目錄 VI 圖目錄 IX 表目錄 X 第一章 緒論 1 第一節 研究背景與動機 1 第二節 研究目的與研究問題 3 第三節 論文結構 5 第二章 文獻回顧 8 第一節 創業歷程 8 2.1.1 創業歷程的概念 8 2.1.2 從創業意圖到創業行為 9 2.1.3 創業機會的發現與創造 10 2.1.4 資源受限環境下的創業歷程 11 2.1.5 技術型新創、技術商業化與服務化 11 第二節 資源調和理論 12 2.2.1 從資源基礎觀點到資源管理 12 2.2.2 資源調和理論的發展 13 2.2.3 資源調和理論的三項構面 14 第三節 本章小結 16 第三章 研究方法 19 第一節 質性研究方法 19 第二節 個案研究方法 20 第三節 個案背景 21 第四節 資料蒐集與分析 22 第四章 個案發現 27 第一節 個案背景與創業歷程概述 27 第二節 創業初期(2017–2019):由技術基礎走向早期市場驗證 33 4.2.1 機會發現與創業啟動 33 4.2.2 創業初期的資源建構 34 4.2.3 創業初期的資源綑綁 35 4.2.4 創業初期的資源運用 36 4.2.5 創業初期小結:市場使用是技術走向企業的轉折 37 第三節 成長期(2019–2024):由產品銷售走向產品化與服務化 37 4.3.1 機會評估與商業化 37 4.3.2 成長期的資源建構 38 4.3.3 成長期的資源綑綁 39 4.3.4 成長期的資源運用 40 4.3.5 成長期小結:產品化與服務化是技術轉化為商業能力的關鍵 41 第四節 擴張期(2024–2026):由農業應用走向跨場域與大型合作 41 4.4.1 機會利用與市場擴張 41 4.4.2 擴張期的資源建構 42 4.4.3 擴張期的資源綑綁 44 4.4.4 擴張期的資源運用 45 4.4.5 擴張期小結:外部合作是能力放大的重要機制 46 第五節 本章發現 46 第五章 討論與意涵 49 第一節 討論 49 5.1.1 技術型新創的早期挑戰,不只有資源不足,還有資源需求辨識不足 50 5.1.2 技術商業化不是技術直接進入市場,而是透過產品化與服務化形成能力 51 5.1.3 外部合作不只取得新資源,還是將既有能力放大的機制 51 5.1.4 技術型新創的資源調和不是線性流程,而是隨階段任務交錯推進的動態過程 52 5.1.5 技術型新創之創業歷程與資源調和模型 53 第二節 理論意涵與實務意涵 54 5.2.1 理論意涵 54 5.2.2 實務意涵 56 第三節 研究限制與未來研究建議 57 5.3.1 研究限制 57 5.3.2 未來研究建議 58 第四節 研究結論 58 參考文獻 60

    一、學術文獻
    Alvarez, S. A., & Barney, J. B. (2007). Discovery and creation: Alternative theories of entrepreneurial action. Strategic Entrepreneurship Journal, 1(1–2), 11–26. https://doi.org/10.1002/sej.4
    Ardichvili, A., Cardozo, R., & Ray, S. (2003). A theory of entrepreneurial opportunity identification and development. Journal of Business Venturing, 18(1), 105–123. https://doi.org/10.1016/S0883-9026(01)00068-4
    Baker, T., & Nelson, R. E. (2005). Creating something from nothing: Resource construction through entrepreneurial bricolage. Administrative Science Quarterly, 50(3), 329–366. https://doi.org/10.2189/asqu.2005.50.3.329
    Barney, J. (1991). Firm resources and sustained competitive advantage. Journal of Management, 17(1), 99–120. https://doi.org/10.1177/014920639101700108
    Colombo, M. G., & Grilli, L. (2005). Founders’ human capital and the growth of new technology-based firms: A competence-based view. Research Policy, 34(6), 795–816. https://doi.org/10.1016/j.respol.2005.03.010
    Creswell, J. W., & Poth, C. N. (2018). Qualitative inquiry and research design: Choosing among five approaches (4th ed.). SAGE Publications.
    Eisenhardt, K. M. (1989). Building theories from case study research. Academy of Management Review, 14(4), 532–550. https://doi.org/10.5465/amr.1989.4308385
    Gans, J. S., & Stern, S. (2003). The product market and the market for “ideas”: Commercialization strategies for technology entrepreneurs. Research Policy, 32(2), 333–350. https://doi.org/10.1016/S0048-7333(02)00103-8
    Gieure, C., Benavides-Espinosa, M. M., & Roig-Dobón, S. (2020). The entrepreneurial process: The link between intentions and behavior. Journal of Business Research, 112, 541–548. https://doi.org/10.1016/j.jbusres.2019.11.088
    Glaser, B. G., & Strauss, A. L. (1967). The discovery of grounded theory: Strategies for qualitative research. Aldine.
    Gruber, M., MacMillan, I. C., & Thompson, J. D. (2008). Look before you leap: Market opportunity identification in emerging technology firms. Management Science, 54(9), 1652–1665. https://doi.org/10.1287/mnsc.1080.0877
    Kazanjian, R. K. (1988). Relation of dominant problems to stages of growth in technology-based new ventures. Academy of Management Journal, 31(2), 257–279. https://doi.org/10.5465/256548
    Kodithuwakku, S. S., & Rosa, P. (2002). The entrepreneurial process and economic success in a constrained environment. Journal of Business Venturing, 17(5), 431–465. https://doi.org/10.1016/S0883-9026(01)00074-X
    Leyden, D. P., & Link, A. N. (2015). Toward a theory of the entrepreneurial process. Small Business Economics, 44(3), 475–484. https://doi.org/10.1007/s11187-014-9606-0
    Moroz, P. W., & Hindle, K. (2012). Entrepreneurship as a process: Toward harmonizing multiple perspectives. Entrepreneurship Theory and Practice, 36(4), 781–818. https://doi.org/10.1111/j.1540-6520.2011.00452.x
    Peteraf, M. A. (1993). The cornerstones of competitive advantage: A resource-based view. Strategic Management Journal, 14(3), 179–191. https://doi.org/10.1002/smj.4250140303
    Rasmussen, E., Mosey, S., & Wright, M. (2011). The evolution of entrepreneurial competencies: A longitudinal study of university spin-off venture emergence. Journal of Management Studies, 48(6), 1314–1345. https://doi.org/10.1111/j.1467-6486.2010.00995.x
    Shane, S., & Venkataraman, S. (2000). The promise of entrepreneurship as a field of research. Academy of Management Review, 25(1), 217–226. https://doi.org/10.5465/amr.2000.2791611
    Sirmon, D. G., Hitt, M. A., & Ireland, R. D. (2007). Managing firm resources in dynamic environments to create value: Looking inside the black box. Academy of Management Review, 32(1), 273–292. https://doi.org/10.5465/amr.2007.23466005
    Sirmon, D. G., Hitt, M. A., Ireland, R. D., & Gilbert, B. A. (2011). Resource orchestration to create competitive advantage: Breadth, depth, and life cycle effects. Journal of Management, 37(5), 1390–1412. https://doi.org/10.1177/0149206310385695
    Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(1), 1–17. https://doi.org/10.1509/jmkg.68.1.1.24036
    Vohora, A., Wright, M., & Lockett, A. (2004). Critical junctures in the development of university high-tech spinout companies. Research Policy, 33(1), 147–175. https://doi.org/10.1016/S0048-7333(03)00107-0
    Wernerfelt, B. (1984). A resource-based view of the firm. Strategic Management Journal, 5(2), 171–180. https://doi.org/10.1002/smj.4250050207
    Yin, R. K. (2018). Case study research and applications: Design and methods (6th ed.). SAGE Publications.
    Zimmerman, M. A., & Zeitz, G. J. (2002). Beyond survival: Achieving new venture growth by building legitimacy. Academy of Management Review, 27(3), 414–431. https://doi.org/10.5465/amr.2002.7389921
    二、個案資料與公開資料來源
    Energy Taiwan & Net-Zero Taiwan. (2024). 沙崙智慧綠能科學城主題館首次參展:打造創新綠能產業生態系. https://cloudcdn.taiwantradeshows.com.tw/2024/energytaiwan/edm/edm13-ch.html
    教育部青年發展署 U-start 創新創業計畫。〖計畫公告〗111年度「青年創業家見習」正、備取名單公告囉!取自 https://ustart.yda.gov.tw/p/406-1000-1824,r18.php?Lang=zh-tw
    國立成功大學產學創新總中心。翻轉傳統農業模式的天空科技─擎壤科技。取自 https://innovation.ncku.edu.tw/p/404-1187-215774.php?Lang=zh-tw
    彭昱文。(2025年5月20日)。〈COMPUTEX〉佳世達率旗下23家企業參展 AI 商用無人機應用首亮相。鉅亨網。https://news.cnyes.com/news/id/5986961
    潘智義。(2025年11月19日)。羅昇、友通投資六俊電機 強化無人機與機器人布局。中央社。https://www.cna.com.tw/news/afe/202511190035.aspx
    經濟部商業發展署。擎壤科技股份有限公司公司登記資料。商工登記公示資料查詢服務。取自 https://findbiz.nat.gov.tw/fts/company/64993624
    擎壤科技股份有限公司。農用無人機|植保機|擎壤科技|Earthgen Technology。取自 https://www.earthgen.com.tw/

    下載圖示
    校外:立即公開
    QR CODE