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研究生：	吳泳嫻 Wu, Yong-Sian
論文名稱：	教學投影片的視覺設計對教學品質與廣告效果的影響 The influence of the visual design of teaching slides on teaching-learning quality and advertising effectiveness
指導教授：	周君瑞 Chou, Chun-Juei
學位類別：	碩士 Master
系所名稱：	規劃與設計學院 - 工業設計學系 Department of Industrial Design
論文出版年：	2021
畢業學年度：	109
語文別：	英文
論文頁數：	105
中文關鍵詞：	視覺設計、教學投影片、廣告置入、學習成效、廣告效果
外文關鍵詞：	Visual Design , Teaching slides, Embedded Advertising, Teaching-Learning Quality, Advertising Effectiveness
相關次數：	點閱：81 下載：2
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本研究應用視覺設計原則改良教學投影片，並探討教學投影片與廣告結合的模式；(1)改良教學投影片的視覺設計以提升教師教學品質與學生學習成效：根據文獻探討結果整理出12項視覺設計原則，在不變更教材內容的前提下，將原則應用於改良教學投影片，有助於學生更容易理解與學習，也幫助建立師生的有效溝通；(2)探討教學投影片與廣告結合的形式：本研究將探討改良教學投影片加入廣告之效果與影響，在不影響課程教學的前提下，經由合作教師同意，將合適的廣告內容巧妙的置入課程教材中，最後提出好的視覺設計且不干擾師生教學的廣告模式；(3)嘗試提出教學投影片結合廣告的校園創新範例：本研究提出設計科系與不同科系合作改良教學投影片的創新構想，透過在教學投影片中置入廣告資訊，為各系所師生與廠商提供產學合作機會。
本研究實施過程包含應用視覺設計原則與選定廣告主題、重新設計教學投影片、使用新投影片進行實際授課，調查新教學投影片的學習成效與廣告效果，最後分析問卷與訪談結果，結論提出應用視覺設計原則改良教學投影片的成效與影響，以及提出教學投影片與廣告結合的形式與建議。

The research applied the principles of visual design to improve teaching slides and explored the mode of embedding advertising in teaching slides; (1) Improve the visual design of teaching slides to enhance teachers' teaching quality and students' learning effectiveness. According to the literature, this research organized 12 visual design principles. Without changing the content of the teaching materials, applying the principles to the improved teaching slides would help students learn more easily, and also help establish effective communication between teachers and students. (2) Explore the form of embedding advertising in teaching slides. This research explored the impact of advertising on teaching slides. With the consent of the teachers, appropriate advertisement contents will be cleverly integrated into the course materials. Finally, this research will propose an advertising form that has good visual design and does not interfere with teaching. (3) Propose examples of campus innovation. This research proposed the idea of the design department and different departments to cooperate to improve the teaching slides. By embedding advertising in teaching slides, it provides industry-university cooperation opportunities.
The process of this research included organizing the visual design principles and selecting advertising themes, redesigning the teaching slides, and using the new slides for practical teaching; and then investigating the learning and advertising effectiveness of the new teaching slides, and using statistical methods to analyze the questionnaire survey. Finally, this research will propose the influence and effectiveness of applying the principles of visual design to improve the teaching slides and the form and suggestions for combining teaching slides with advertising.

摘要 ii
SUMMARY iii
ACKNOWLEDGEMENTS iv
TABLE OF CONTENTS v
LIST OF TABLES ix
LIST OF FIGURES xi
CHAPTER 1 INTRODUCTION 1
1 Research Background 1
1.1 Teaching quality in the digital age 1
1.2 The development of campus digital marketing 1
1.3 The development of campus innovation 2
2 Research motivation 2
2.1 Establish effective communication between teachers and students 2
2.2 Encourage design students to apply what they have learned 3
2.3 Cooperative learning in multiple fields 3
3 Research purpose 4
3.1 Improve the visual design of teaching slides to enhance teachers' teaching quality and students' learning effectiveness 4
3.2 Explore the form of combining teaching slides and advertisements 4
3.3 Proposing a campus innovation form combining teaching slides and advertising 4
4 Research hypothesis 5
4.1 Basic hypothesis: Design students have the ability to use design principles to improve teaching slides 5
4.2 Research hypothesis 1: Improving teaching slides can improve teachers' teaching quality and students' learning effectiveness 5
4.3 Research hypothesis 2: Propose good visual design and an advertising form that does not interfere with learning 6
4.4 Research prospects and applications: Propose a campus innovative business form example of teaching slides combined with advertising 6
5 Research limitations and scope 6
5.1 The scope of this research mainly includes different major 6
5.2 Definition of teaching quality 7
5.3 Definition of embedded advertising 7
5.4 The advertising of the research was a non-commercial-oriented survey 7
5.5 This research has limited number of surveys 7
5.6 It was unable to directly observe the consumption behavior of students 8
5.7 The results of this research design were not fully applicable to other courses 8
CHAPTER 2 Literature review 9
1 Design Principles 9
1.1 Visual Design Principles 9
1.2 Example analysis of design principles 10
1.3 Brief summary 11
2 The impact of design on users 13
2.1 The impact of the design on the target group 13
2.2 The impact of improved teaching slides on students 14
2.3 Brief summary 14
3 Advertising effectiveness and purchase intention 15
3.1 Evaluation of advertising effectiveness 15
3.2 Evaluation of purchase intention 18
3.3 Brief summary 18
4 Innovation activity analysis 19
4.1 Campus Innovation and Business Model 19
4.2 Project-based learning 20
4.3 Brief summary 21
5 Research tools and analysis methods 21
5.1 Likert Scale 21
5.2 Questionnaire 22
5.3 Interview 22
5.4 Kirkpatrick Four-Level Model 23
CHAPTER 3 Research methods and procedures 24
1 Research structure 24
2 Research procedure 25
CHAPTER 4 Research analysis and results 31
1 Research material design 31
1.1 Design key points and advertising theme of each teaching slides 31
1.2 Questionnaire and interview design 40
2 Investigation Results and Analysis of Teaching Projections 42
2.1 College of Medicine- Department of Anatomy 43
2.2 College of Medicine-Department of Dentistry 49
2.3 College of Planning and Design-Department of Architecture 54
2.4 College of Planning and Design-Department of Industrial Design 58
2.5 Comparison of the two sets of slides 70
CHAPTER 5 Conclusion and recommendations 73
1 Conclusions 73
1.1 Improve the visual design of teaching slides to enhance teachers' teaching quality and students' learning effectiveness 73
1.2 Explore the form of combining teaching slides and advertisements 75
1.3 Propose a campus innovation form combining teaching slides and advertising 77
2 Recommendations 78
2.1 Research limitations 78
2.2 Recommendations for future research 79
REFERENCES 81
Appendix A Questionnaire 85
A.1 Research results of students in the course of "FUNDAMENTAL PRACTICE OF DESIGN & ENTREPRENEURSHIP" 85
A.2 Department of Anatomy 86
A.3 Department of Dentistry-new slides A 94
A.4 Department of Dentistry-new slides B 99
A.5 Department of Architecture 102
A.6 Department of Industrial Design -new slides C 106
A.7 Department of Industrial Design -new slides D 112
A.8 Statistical report 118
                                    

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校內：2024-07-21公開
校外：2024-07-21公開

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