CEO 是公司經營的關鍵人物，舉凡有關公司政策，策略，財務，企業文化的建立，CEO 皆負有重大責任。本研究主要探討有運動習慣的CEO，是否能增進大腦的認知功能，帶動個人的正向情緒，提升決策品質，增進公司的經營績效，最終能創造更高的公司價值。實證結果顯示有運動習慣的CEO 與公司的資產報酬率顯示正相關，代表有運動習慣的CEO，不僅能在運動中訓練出良好的體能，擁有正向情緒能承受高度壓力，增進認知功能提高工作效率，提升經營品質，創造較佳的資產報酬率，對企業績效有正向的影響。

The CEO is a critical person in the company's operations. The CEO is responsible for the establishment of company policies, strategies, finances, and corporate culture. This
research mainly explores whether CEOs with exercise habits can enhance the cognitive function of the brain, drive positive personal emotions, improve the quality of decisionmaking, enhance the company's operating performance, and ultimately create higher company value. Representatives of CEOs who have exercise habits can train not only functional physical fitness during sports, but also have positive emotions to withstand high pressures and improve work efficiency. Creating a better return on assets has a positive impact on corporate performance.

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