日本D公司是目前全球唯一具備有研發、製造冷媒、壓縮機生產，全機一條龍生產製造的專業空調品牌商，D公司從系統規劃、設備的品質及節能表現，都獲得世界級的專業肯定，包括紐約911事件後原址重建，世界知名的世貿自由塔、以奢華聞名的七星級杜拜帆船飯店，皆是採用D公司的中央空調設備。
D公司在台灣透過唯一總代理H公司，從家用小空間至上萬坪的超大空間，為客戶不同空間的空調需求，與H公司綿密的經銷商網路提供全方位解決方案，以及完整的後續技術支援與服務，達到價值共創。
本研究旨在從Lusch and Vargo　(2016)提出的S-D Logic角度，探討日本D牌空調設備的台灣代理商H公司價值共創模式。我們針對H公司高層管理者及其價值共創的合作對象，包括上游日本D公司駐台主管、H公司之重要經銷商老闆，以及顧客代表進行深度訪談，以釐清及建構上述角色的價值共創模式；同時也檢視S-D Logic的五大公理與十一項基本前提。

Japanese company D is the only professional integrated air-conditioning brand in the world that has R&D, manufacturing of refrigerants, compressor production, and complete machine production.
D Company provides a full range of solutions and complete technical support services for customers' air conditioning needs in different spaces with the exclusive agent H Company in Taiwan and its dense dealer network to achieve value co-creation.
This research aims to explore the value co-creation model of H Company, a Taiwanese exclusive agent of Japanese air-conditioning equipment D brand, from the perspective of Service-Dominant Logic(S-D Logic) proposed by Lusch and Vargo in 2016. We not only conduct in-depth interviews with the senior manager of H company and their value co-creation partners including the head of the upstream Japan D company in Taiwan, the boss of H company’s important distributor, and representative customer to clarify and construct the value co-creation mode, but also check the five axioms and eleven basic premises of S-D Logic.

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