對於工業設計人員來說，創造力的具備是很重要的，創造力可以幫助創新產品的生成。團隊協作被認為是一種有效激發創造力的方式。在設計領域中，手繪草圖與文字記錄是典型的構思方式，圖片具有大量訊息編碼，在創意發想階段中可以幫助刺激點子；文字則具有整合的功能，可以促進解釋圖片的概念傳達與方向。六三五腦力激盪法和C-Sketch法是一種以團隊協作為基礎的擴散性思考技法，六三五腦力激盪法運用文字作為激盪方式，C-Sketch法則是藉由圖片作為激盪方式。因此，本研究融合六三五腦力激盪法和C-Sketch法，期望幫助設計者利用文字與圖片的交錯進行想法的激盪與整合，進而開發出創新的產品。本研究共進行兩次實驗，在創意發想階段，第一次實驗的實驗組為圖文交錯創作，控制組為全文字創作；第二次實驗的實驗組為圖文交錯創作，控制組為全圖片創作。發想階段完成後，設計者必須透過團隊共作完成團隊的產品設計圖。實驗結果顯示，在第一次的實驗中，使用圖文交錯創作在流暢力和變通力不顯著，而獨創力和精進力則顯著優於全文字創作；第二次的實驗中，使用全圖片創作在流暢力顯著優於圖文交錯創作，變通力不顯著，而圖文交錯創作在獨創力和精進力則顯著優於全圖片創作。由此可知使用圖文交錯創作的方式在獨創力和精進力上的表現相當優秀。此外，實驗結果發現，個人擴散性思考的能力與團隊共同產品設計能力並無顯著的相關。

Creativity is an important abilities of industrial designers, can help designing and realizing innovative products. Today industrial design usually requires group collaboration. How to effectively stimulate group creativity is an important issue on pushing product innovation. In the field of design, sketches and words are typical ways of conceiving ideas. A Picture has a lot of encoded messages that can stimulate ideas in the phase of creative thinking, while words can integrate features that can facilitate interpretations of the concepts in a picture and point to the right directions for thinking. The 635 brainstorming method and C-Sketch method are team-based divergent thinking techniques. The former uses words while the latter uses pictures as a way to stimulate group creativity. This study fuses the 635 brainstorming method and the C-Sketch method to help group designers, by alternatively using pictures and words in the divergent thinking phase, stimulating and integrating their ideas from different aspects for developing innovative products. To evaluate the feasibility of this hybrid technique, this study conducts two experiments. In the phase of the divergent creative thinking, the experimental group uses the proposed method in all the occasions, while in the first experiment the control group uses the 635 brainstorming method and in the second experiment the control group uses the C-Sketch method. After the creative thinking, all the groups must discuss and finalize a product through group collaboration. The results show in the first experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the 635 brainstorming method, but the fluency and flexibility are not. In the second experiment, using the proposed method, the originality and elaboration of the group creativity are significantly better than using the C-Sketch method, but the flexibility is not. However, the C-Sketch method performs significantly better than the proposed method in the fluency of group creativity. The proposed method also performs better in creating final product. In addition, the results show no significant correlation between the personal divergent thinking ability and the group-based product design capability.

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