過去，科技旨在將知識轉化為實用的解決方案，以增強人類實現目標的能力。科技為工具的代名詞。知識被轉化為機器、產品等硬件，以及流程和方法等軟件。當然，功能特性對於消費者的需求是必不可少的。然而，根據衡量用戶對汽車滿意度的基準機構，J.D. Power and Associates 表示，超過一半的參與者表示部分車載娛樂系統為不必要之配置。儘管如此，車室內中央控制臺上的螢幕尺寸確確有逐年增大的趨勢，這與消費者的功能需求背道而馳。在這個案例中，科技的創新與進化並不能滿足消費者的功能需求。然而，汽車品牌通過展示其創新的研發實力來強調品牌形象及地位的彰顯。在Mercedes-Benz和BMW的研究中，兩個品牌都在使用高密度的視覺表現來提升品牌的先進感，基於科幻感和智能感相關的元素與裝置的氛圍鋪陳。
因此，本論文的目的是在Mercedes-Benz和BMW的研究基礎上，對科技感、科幻感、時尚感、進步感、創新感和智能感等維度進行假設與延伸，提出一種可以衡量產品科技感外觀的度量方法，此量表名為「科技時尚量表」。
時尚科技量表包含兩個版本，初始版本（22項）與在經過線上問卷實驗和數據分析，去除低信度之問項後，演變為「最終建議版本」（12項）。此外，我們還進行了量表使用方法演示，展示了使用量表輔助設計流程的可能方法，並為在欲設計含有科技感外觀產品的設計師能以明確的方向，選定「科技時尚量表」中的特定維度進行產品發想與開發。

Originally, technology aimed to transfer knowledge toward practical solutions to enhance human capabilities and achieve goals. In the process of civilization, this knowledge is also translated into hardware (tools) like machines, products, and software like processes and methods.
For sure, functional features are essential to consumers' requirements. However, in the era of rapid technological revolution, the symbolic function of technology can be identified in the market spaces of various products. The benchmark institute for measuring users’ satisfaction with automobiles, J.D. Power and Associates, indicated in-vehicle infotainment devices that are reported as unnecessary by more than half of the participants. Still, the screen size on the newer version’s cockpits is designed to be larger without significant improvement in user-centered evaluation of usability or functionality.
The innovation of technology is not following consumers’ actual functional needs. On the contrary, automobile brands focus on the technological identity to show off innovation power. Throughout the studies of Mercedes-Benz and BMW’s styling strategies for their automobiles, we found that both brands use a high density of their visual material, especially elements with a sense of fiction and intelligence, to promote a sense of technological advancement.
This project is based on the studies of the interior design of Mercedes-Benz’s and BMW’s automobiles, analyzed data to suggest dimensions of the sense of technology, fiction, fashion, progress, innovation, and intelligence, and finally to elaborate a tool, the Fashionable Technology Scale, that can measure the technological impression from products’ appearance.
The development of the Fashionable Technology Scale includes two versions, the initial version (22 items) and after the online questionnaire experiment and data analysis, removed the low-reliability items, and evolved into the suggested final version (12 items). Also, we did a measurement demonstration to present possible ways of using the measurement to support the design process and have a clear direction for developing the appearance of products in particular dimensions of fashionable technology.

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